Coors Light is changing its "Coaches" marketing program from former NFL coaches to using players and coaches from other sports. The company lost its NFL official-beer status after the 2010 season. Now
former MLB pitcher Pedro Martinez is in the first spot of the new campaign, where he is seen at a podium answering questions during what looks like a real press conference. But, during the press
conference, "reporters" ask him about Coors Light.
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