- FetchBack Launches Ad Generation Technology
Online Media Daily, - Tuesday, March 31, 2009
FetchBack has launched what it is claiming is the first dynamic ...
- Europe Commish: Even Anonymous BT Poses Consumer Threat
PolicyBlog, Wendy Davis - Tuesday, March 31, 2009
European Commissioner Meglena Kuneva is sounding the alarm that Web companies don ...
- Talk As Behavior
Data and Targeting Insider, Steve Smith - Friday, March 27, 2009
As data miners drill deeper into the social media terrain for meaningf ...
- Relevant Advertising With Bucks Off Captures Online Consumers
Research Brief, Jack Loechner - Friday, March 27, 2009
According to a new survey by Lightspeed Research and the Internet Advertisi ...
- Travel Targeting: Extending In-Market Reach
Data and Targeting Insider, Phil Leggiere - Wednesday, March 25, 2009
Most online verticals have evolved from an early emphasis on targeting med ...
- Déjà Vu: Dapper Reminds Consumers Of Previous Ads
Online Media Daily, Tanya Gazdik - Tuesday, March 24, 2009
Dapper is expected to announce today the launch of Behavioral Remessaging, whi ...
- Google Watches Its Language
Data and Targeting Insider, Steve Smith - Friday, March 20, 2009
Last week I dipped my toe into the emerging world of consum ...
- Questions For Google On BT Plan
Online Media Daily, Tim Daly - Friday, March 20, 2009
Just last week, we awoke to the riveting news that Google h ...
- BT: Thinking Beyond the Recession
Data and Targeting Insider, Phil Leggiere - Wednesday, March 18, 2009
Jeff Hirsch's prediction at the recent Omma Behavioral conference that behavioral targeti ...
- IAB Preps Anti-Regulatory Campaign
Online Media Daily, Wendy Davis - Wednesday, March 18, 2009
As part of what appears to be a lobbying effort aimed ...
- Phorm Calls Google Privacy Threat: Pot Calling Kettle...?
PolicyBlog, Wendy Davis - Monday, March 16, 2009
Behavioral targeting company Phorm has come in for a lot of critici ...
- Is Opt-in The New Opt-Out?
Data and Targeting Insider, Steve Smith - Friday, March 13, 2009
Google's announcement this week of a new behaviorally targeted ad program a ...
- Google Pleases EFF With Opt-Out Tools
Around the Net In Online Marketing, Ross Fadner - Thursday, March 12, 2009
Google launched its behavioral targeting advertising program Wednesday, a move that w ...
- Google Confirms Launch Of BT Program
Online Media Daily, Gavin O'Malley - Wednesday, March 11, 2009
Google has confirmed the launch of a new behavioral targeting program th ...
- BT And Consumers: Transparency Crucial To Gaining Trust
Data and Targeting Insider, Phil Leggiere - Wednesday, March 11, 2009
Publishers and advertisers by now have internally devoted enormous investments in mone ...
- Google Takes Mystery Out Of BT, Gives Consumers A Say In What They See
Online Media Daily, Wendy Davis - Wednesday, March 11, 2009
Google will unveil new privacy measures today that will give consumers mo ...
- Berners-Lee Warns Against ISP-Based Ad Targeting
PolicyBlog, Wendy Davis - Wednesday, March 11, 2009
As Google is shaking up the U.S. online ad world with i ...
- Former FTC Chair: Crank Out Some BT Self-Regs, NOW
PolicyBlog, Wendy Davis - Tuesday, March 10, 2009
The online ad world needs to come up with some new self-regulato ...
- Post-Show Takeaway: Get Out Of The Black Box
Data and Targeting Insider, Steve Smith - Friday, March 6, 2009
At last week's well-attended, highly interactive OMMA Behavioral conference, I was stru ...
- Online Behavioral Targeting Pioneer Turns To TV
MediaDailyNews, Joe Mandese - Thursday, March 5, 2009
Dave Morgan, one of the pioneers of so-called "behavioral targeting" in onli ...
- Fresh Video Content From OMMA Behavioral Now Available
Online Media Daily, The Editor - Thursday, March 5, 2009
Click
here to see video coverage from the recent OMMA Behavior ...
- Weather Underground Offers Climate-Oriented Ad Targeting
Online Media Daily, Gavin O'Malley - Thursday, March 5, 2009
Online weather service Weather Underground, in partnership with Israel-based ad tech fi ...
- Majority of Consumers Still Object To Anonymous BT
Online Media Daily, Wendy Davis - Thursday, March 5, 2009
More consumers are growing comfortable with online behavioral targeting, perhaps as ...
- Delivering Personalized Display Ads
Data and Targeting Insider, Phil Leggiere - Wednesday, March 4, 2009
While e-commerce marketers have access to powerful platforms for personalizing and optimizi ...
- Fresh Video Content From OMMA Behavioral Now Available
Online Media Daily, The Editor - Wednesday, March 4, 2009
Click
here to see video coverage from the recent OMMA Behavior ...
- Adzilla Faces Potential Class-Action Lawsuit
Online Media Daily, Wendy Davis - Wednesday, March 4, 2009
Congressional concerns about privacy helped drive behavioral targeting company Adzilla to shutt ...
- Fresh Video Content From OMMA Behavioral Now Available
MediaDailyNews, The Editor - Tuesday, March 3, 2009
Click
here to see video coverage from the recent OMMA Behavior ...
- Fresh Video Content From OMMA Behavioral Now Available
Online Media Daily, The Editor - Tuesday, March 3, 2009
Click
here to see video coverage from the recent OMMA Behavior ...
- How Did This Ad Get Here? Responding To The FTC's Privacy Principles
Online Media Daily, Chad Little - Monday, March 2, 2009
I can't say that I'm surprised by the current stance the Feder ...
- Privacy:The More You Know
OMMA Magazine, Wendy Davis - Monday, March 2, 2009
An industry coalition races to head off privacy regulation When the start ...