- The Age of Consent
Media Magazine, Mark Ghuneim - Wednesday, September 30, 2009
Consumers may find it intrusive if not downright creepy, but marketers, und ...
- Educating Your Way To Clicks & Conversions
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 30, 2009
Knowledge opens minds and opportunities. Isn't that what your parents told y ...
- Report: Two Out Of Three Web Users Don't Want Targeted Ads
PolicyBlog, Wendy Davis - Wednesday, September 30, 2009
For the last decade, Web companies have insisted that behavioral targeting, ...
- Yes We Can! (Solve the BT Privacy Challenge)
Online Media Daily, Meir Zohar - Tuesday, September 29, 2009
For as long as behavioral targeting has existed, there has been ...
- Microsoft Links Behavioral Targeting Across Web, Mobile, Xbox
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2009
I have mixed thoughts about being targeted ads on my mobile phon ...
- Your Cognac, Sir
Data and Targeting Insider, Steve Smith - Friday, September 18, 2009
The notion of a "digital valet" has been in the air f ...
- How Behavioral Should Look In 6 Months
Online Media Daily, Paul Knegten - Thursday, September 17, 2009
I must admit, I'm a sucker for being targeted. Just the oth ...
- FTC To Hold Public Discussions On Online Privacy
Online Media Daily, - Wednesday, September 16, 2009
The Federal Trade Commission said Tuesday that it intends to hold publ ...
- Dave Morgan Discovers TV, Wants To Help Viewers, Programmers Do The Same
Online Media Daily, Joe Mandese - Thursday, September 17, 2009
Dave Morgan, who helped spark a revolution in behaviorally-based audience targeting onlin ...
- Moving Flash Cookies Into Direct-Response BT
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 16, 2009
If you're confused about the ad networks or technology companies offering behavior ...
- Google Fast Flip Relies On Behavior To Serve Content, Ads
Online Media Daily, Laurie Sullivan - Tuesday, September 15, 2009
Google Labs released Google Fast Flip this week in hopes of speedi ...
- Rubicon Project Acquires BT Provider Others Online
Online Media Daily, Gavin O'Malley - Tuesday, September 15, 2009
Ad technology firm The Rubicon Project has acquired behavioral targeting data provid ...
- Hidden Cookies: Privacy Landmines
PolicyBlog, Wendy Davis - Wednesday, September 16, 2009
Consumers who delete tracking cookies, or instruct their browsers to reject the ...
- Pursuing Apple's Sub-Genius
Data and Targeting Insider, Steve Smith - Friday, September 11, 2009
Pop culture freaks, grad-students of the 90s and wiseasses everywhere will reca ...
- Sears Required To Destroy Tracking Data
Online Media Daily, Wendy Davis - Thursday, September 10, 2009
In a case closely watched by privacy advocates and behavioral targeting executive ...
- FTC Targets Targeters, Keeping Watchful Eye On BT
PolicyBlog, Wendy Davis - Friday, September 11, 2009
Any Web companies that use or plan to use behavioral targeting shou ...
- Behavioral Targeting Moves Into Video Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 9, 2009
BrightRoll just unveiled a program to target consumers with banner and streami ...
- Behavioral Targeting Cozies Up To Video Ads
Online Media Daily, Laurie Sullivan - Wednesday, September 9, 2009
New York-based eXelate unveiled Wednesday a targeting technology for video ads bas ...
- FTC Urges FCC To Consider Behavioral Targeting In Broadband Plan
Online Media Daily, Wendy Davis - Friday, September 4, 2009
The Federal Communications Commission should consider privacy issues raised by behavioral targeti ...
- Maine AG Rejects Challenge To Privacy Law
Online Media Daily, Wendy Davis - Tuesday, September 8, 2009
Maine Attorney General Janet Mills has asked a federal court to dismi ...
- Innovating Around Privacy
Data and Targeting Insider, Steve Smith - Friday, September 4, 2009
What a difference a summer makes in the arena of digital privac ...
- FTC, Advocates Press Google To Protect Readers' Privacy
PolicyBlog, Wendy Davis - Friday, September 4, 2009
In yet another sign that the Federal Trade Commission is concerned abo ...
- A BT Platform By Any Other Name Might Smell Much Sweeter -- Or Maybe Not
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 2, 2009
Behavioral targeting companies could have done a better job naming and marketi ...
- Congress Asked To Limit Online Data Collection
Online Media Daily, Wendy Davis - Tuesday, September 1, 2009
A coalition of privacy groups and consumer advocates are calling on Congre ...
- Four Rooms
Media Magazine, Staff Writers - Wednesday, September 30, 2009
We discussed drivers for change over the next 5 to 10 yea ...