• by Staff Writers , September 30, 2009

Four Rooms We discussed drivers for change over the next 5 to 10 years with Lloyd Burdett of The Futures Company - these living rooms reflect possible outcomes

We may find that we can access the same content anytime, anywhere, whether from our couches, our handhelds, or our cars and share it from wherever we are. The media and our attentions are fragmented so we consume many at once, fully and completely immersed in a sea of media at all times.

Many devices accessing a great deal of different content (though not in an integrated way) would indicate a lack of trust in marketers and big media. Because our attention is scattered, we access different information either scanning sources in the living room or at the fridge pouring milk.

Here, we have the access that cloud architecture provides, but not the attention to skim for our content all the time, so feeds are targeted to us by content providers, suggesting news, entertainment and products we might like based on algorithms scanning past behavior and other factors, such as mood.

Things could continue apace, with our trusted content sources remaining the same, but morphing in line with new technology. With little interest in most of the long tail, consumers continue to focus on the head, remaining mainly passive - and big media brands remain in control.

...and then there's always this possibility.