- IE And Do-Not-Track: This Story Will Repeat Itself
Metrics Insider, Harvey Kent - Friday, June 29, 2012
Microsoft has announced its intentions to make "Do Not Track" a produ ...
- Why Microsoft Is Going It Alone With Do-Not-Track
Performance Marketing Insider, Mark Simon - Friday, June 29, 2012
Microsoft got into hot water with the FTC and ad industry self-regulato ...
- CBS: TV Spots More Effective Using Neuroscience Techniques
MediaDailyNews, Wayne Friedman - Wednesday, June 27, 2012
CBS will use neuroscience to help create promotional campaigns for four ...
- Wide Open West Argues Subscribers Consented To Ad Platform
Online Media Daily, Wendy Davis - Tuesday, June 26, 2012
Broadband subscribers consented to participate in trials of a controversial behavioral targeti ...
- Daypart Targeting A Must In Video Buys
VidBlog, Daisy Whitney - Monday, June 25, 2012
Targeting is vital to the success of most Internet marketing campaigns. B ...
- In Post-PC World, It's Time To Make Good On Deferred Personalization Promises
Data and Targeting Insider, Steve Smith - Friday, June 22, 2012
For 15 years publishers offered personalized Web experiences that few people wante ...
- FTC's Rosch Criticizes Microsoft's Do-Not-Track Default
Online Media Daily, Wendy Davis - Wednesday, June 20, 2012
A Federal Trade Commission member is taking issue with Microsoft's plan ...
- TRUSTe Pans Microsoft's Do-Not-Track Proposal
PolicyBlog, Wendy Davis - Tuesday, June 19, 2012
Privacy company TRUSTe has weighed in against Microsoft's plan to turn ...
- Fighting The Luma Chart: Criteo's Greg Coleman Lets The Numbers Do The Talking
Data and Targeting Insider, Steve Smith - Friday, June 15, 2012
In a cluttered market with too many solutions providers and too ma ...
- Despite Pushback, Microsoft Still Plans Do-Not-Track By Default In IE10
PolicyBlog, Wendy Davis - Monday, June 11, 2012
Around 10 days ago, Microsoft blindsided online ad companies with the announceme ...
- Online Video Grabs More Ad Dollars, Marketers Favor Mobile Platforms
Online Media Daily, Gavin O'Malley - Thursday, June 7, 2012
By any measure, video is commanding an ever-greater share of online ...
- IE "Do Not Track" Standard Falls Foul Of New Spec
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 7, 2012
Released Wednesday, the latest proposed draft of the Do Not Track specificati ...
- ANA Fires Back At Microsoft's 'Do Not Track'
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The Association of National Advertisers (ANA) has weighed in on Microsoft's decisi ...
- DAA: Ad Industry Might Ignore IE10 Do-Not-Track Requests
Online Media Daily, Wendy Davis - Friday, June 1, 2012
Microsoft's controversial decision to turn on a do-not-track header by default ...