- Take-Off Time Becomes A New Marketing Opportunity
Data and Targeting Insider, Steve Smith - Monday, November 11, 2013
The new FAA regulations for using devices during take-offs and landings ope ...
- Ad Trade Group Touts Self-Regulatory Principles
Online Media Daily, Wendy Davis - Tuesday, November 5, 2013
Web users could become more comfortable with online behavioral advertising if th ...
- Track Me, Stalk Me, Serve Me
Data and Targeting Insider, Steve Smith - Monday, November 4, 2013
"Your thingie didn't go off," my wife remarks as we start walki ...
- It's Time To Really Listen To Your Customers
Marketing Daily, Stephen Monaco - Wednesday, October 2, 2013
Marketers should direct their focus toward consumer behavior and buyer personas inste ...
- NebuAd Partner WOW Defeats Wiretapping Lawsuit
Online Media Daily, Wendy Davis - Monday, September 30, 2013
The Internet service provider WOW has defeated a long-running privacy lawsuit stemmi ...
- Study: Device Interaction Requires Marketers To Rethink Ad Serving
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 25, 2013
Do you reach for your smartphone with your eyes barely open, whi ...
- Vespa Retargets Dealer Visitors To Move Buyers Down The Funnel
Mobile Insider, Steve Smith - Tuesday, September 24, 2013
Mobile allows for a physical world version of online retargeting. Walking in ...
- Millennial Adds Analytics Tools To Push Mobile ROI
Online Media Daily, Mark Walsh - Monday, September 23, 2013
To help demonstrate the relationship between mobile advertising and actual sales, Millenni ...
- Datonics, SiteScout Partner For Behavioral Ad Targeting
Real-Time Daily, Tyler Loechner - Friday, September 20, 2013
Datonics, an online data company, this week announced a partnership with self-ser ...
- Digital Ad Alliance No Longer Aligned, Pulls Out Of Web Privacy Initiative
Online Media Daily, Wendy Davis - Tuesday, September 17, 2013
Asserting it has failed, the Digital Advertising Alliance Wednesday said it wi ...
- Who Do You Trust Most With Your Mobile Data? Apparently, Apple And The Government
Data and Targeting Insider, Steve Smith - Monday, September 16, 2013
When it comes to protecting your mobile data, Apple is deemed t ...
- It's Complicated: Cross-Platform Behaviors Emerge
Data and Targeting Insider, Steve Smith - Monday, September 9, 2013
A new study of cross-screen media consumption shows just how profoundly devi ...
- Networking the Natives
Data and Targeting Insider, Steve Smith - Tuesday, September 3, 2013
Content marketing is meeting up with the massive distribution mechanisms, targeting a ...
- Zoomkube Introduces Facial Recognition In Retail Stores
Online Media Daily, Laurie Sullivan - Friday, August 23, 2013
Zoomkube will introduce facial-recognition software and social media monitoring capabilities to i ...
- California Could Require Some Sites To Reveal If They Comply With Do-Not-Track
PolicyBlog, Wendy Davis - Monday, August 26, 2013
California lawmakers appear to be moving forward with a new online priva ...
- Apple Bans Behavioral Targeting In Apps For Children
Online Media Daily, Wendy Davis - Thursday, August 15, 2013
Apple is telling developers that they can no longer use behavioral targeti ...
- From Reach To Relevance
Marketing Daily, Julie Wittes Schlack - Thursday, August 15, 2013
Twenty years ago I used to receive direct mail pieces addressed ...
- News360 Mobilizes Native Advertising With Personalized Content
Data and Targeting Insider, Steve Smith - Monday, August 5, 2013
News360 is using the same personalization algorithms and machine learning techniques th ...
- Geofencing: A New Generation of Mobile Check-Ins
Mobile Marketing Daily, Joe Gillespie - Monday, August 5, 2013
When combined with mobile-activated calls to action, a geofencing model can deliv ...
- DMA Says Complaints Show Confusion About Ad Targeting
Online Media Daily, Wendy Davis - Wednesday, July 31, 2013
Consumers don't accurately distinguish between behaviorally targeted ads and other types ...
- No Cookie Needed: Triton's a2x Platform Adds Behavioral Targeting Through Semcasting Partnership
Real-Time Daily, Tyler Loechner - Thursday, August 1, 2013
Triton Digital, operators of the a2x programmatic audio exchange, are expected ...
- Why Consumers Do What They Do
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 26, 2013
Bryan Eisenberg believes top organic rankings occur once marketers begin to understa ...
- SteelHouse Platform Now Finds 'Like-Minded' Consumers In Real-Time
Real-Time Daily, Tyler Loechner - Thursday, July 25, 2013
Marketing technology company SteelHouse today announced that "look-alike targeting capabilities" have be ...
- Study: Google Talks With More Than Half Of All N.A. Devices Daily
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 24, 2013
Some 62.28% of all Internet-connected devices in North America send traffic throu ...
- Behavioral Marketing Still An "Untapped Asset"
Research Brief, Jack Loechner - Wednesday, July 24, 2013
According to a Silverpop study by Forrester Consulting, marketers who have adopt ...
- The Data Pool: Adhesive Forms Retargeting Co-op To Move Up The Funnel
Data and Targeting Insider, Steve Smith - Monday, July 22, 2013
Chad Little, founder of Fetchback, argues that retargeting has become "commoditized," a ...
- Web Standards Group Will Miss July Deadline For Do-Not-Track Proposal
PolicyBlog, Wendy Davis - Friday, July 19, 2013
Last November, when former Obama administration official Peter Swire was named co-cha ...
- How The Color Red Influences Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 17, 2013
Changing the color of the price from black to red on ...
- Ad Industry Hints It Will Ignore W3C's Do-Not-Track Recommendation
PolicyBlog, Wendy Davis - Tuesday, July 16, 2013
The Internet standards group World Wide Web Consortium has unequivocally rejected t ...
- Extreme Multitasking: 20% Of 18- To-34-Year-Olds Admit To Using Smartphone During Sex
MoBlog, Steve Smith - Friday, July 12, 2013
Hey, mobile marketers! Here is a challenge. How do you target mobi ...