- The Data Pool: Adhesive Forms Retargeting Co-op To Move Up The Funnel
Data and Targeting Insider, Steve Smith - Monday, July 22, 2013
Chad Little, founder of Fetchback, argues that retargeting has become "commoditized," a ...
- Web Standards Group Will Miss July Deadline For Do-Not-Track Proposal
PolicyBlog, Wendy Davis - Friday, July 19, 2013
Last November, when former Obama administration official Peter Swire was named co-cha ...
- How The Color Red Influences Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 17, 2013
Changing the color of the price from black to red on ...
- Ad Industry Hints It Will Ignore W3C's Do-Not-Track Recommendation
PolicyBlog, Wendy Davis - Tuesday, July 16, 2013
The Internet standards group World Wide Web Consortium has unequivocally rejected t ...
- Extreme Multitasking: 20% Of 18- To-34-Year-Olds Admit To Using Smartphone During Sex
MoBlog, Steve Smith - Friday, July 12, 2013
Hey, mobile marketers! Here is a challenge. How do you target mobi ...
- W3C Mulls Ad Industry Proposal For Do-Not-Track
PolicyBlog, Wendy Davis - Thursday, July 11, 2013
Two years ago, the major Web browsers started offering users the opti ...
- Consider This When Marketing To Women
SearchBlog, Laurie Sullivan - Thursday, July 11, 2013
Women control more than $7 trillion in domestic spending and purchase decisio ...
- Marketers Still Don't Capitalize On Behavior
SearchBlog, Laurie Sullivan - Wednesday, July 10, 2013
Behavioral data remains the greatest untapped asset, even for search engine marketer ...
- IAB: One In Five Users Send Do-Not-Track Request
Real-Time Daily, Wendy Davis - Monday, July 8, 2013
Around one in five Web users now send a do-not-track request wh ...
- Twitter To Start Retargeted Ads
Data and Targeting Insider, Steve Smith - Friday, July 5, 2013
Twitter is joining Facebook in allowing advertisers to target Promoted Tweets ...
- Digging Into Our History of Intent
Mobile Insider, Steve Smith - Monday, July 8, 2013
Consumers leave a long trail of social signals over the months a ...
- Behavioral Marketing Delivers
Research Brief, Jack Loechner - Tuesday, July 2, 2013
According to new research by Silverpop, with Forrester Consulting, today's buyers contr ...
- Watchdogs To Police Children's Sites For Privacy Violations
Online Media Daily, Wendy Davis - Wednesday, June 26, 2013
Advocacy group Center for Digital Democracy is gearing up to start monitori ...
- Consumer Action: Most Web Users Want Control Over Tracking
Online Media Daily, Wendy Davis - Tuesday, June 18, 2013
Most Web users have expectations about privacy that appear to be ...
- Can Ad Networks And Advocates Close The Gap On Do-Not-Track?
PolicyBlog, Wendy Davis - Monday, June 17, 2013
Will the World Wide Web Consortium's effort to forge online privacy standar ...
- Political Consultants: Campaigns Stay Clear Of Privacy Pitfalls
Online Media Daily, Wendy Davis - Sunday, June 2, 2013
Rayid Ghani, chief scientist of the Obama for America 2012 campaign, w ...
- Internal Hackathons: Increased Innovation and Collaboration
MediaDailyNews, Alison Lowery - Friday, May 31, 2013
Consider holding company hackathons. They can result in streamlined reach and frequen ...
- Emerging Behaviors Drive Purchase Path; Amazon Always In Mix
Online Media Daily, Laurie Sullivan - Thursday, May 30, 2013
Amazon built its dominance on versatility. Now a study on purchase pat ...
- Time Equals Usage Data For Mobile Phones
Data and Targeting Insider, Laurie Sullivan - Thursday, May 30, 2013
I'm pretty sure on the weekend I average more than 58 minut ...
- Network Advertising Initiative Proposes New Mobile Privacy Rules
Online Media Daily, Wendy Davis - Wednesday, May 22, 2013
Moving forward with its plan to issue mobile privacy rules, the self-regulato ...
- Gigya Improves Marketing, Adds 21 Social, Tech Partners
Online Media Daily, Gavin O'Malley - Monday, May 20, 2013
Social services startup Gigya on Monday is expected to announce the additi ...
- Leading Marketers Out Of The Valley Of Despair: Four Key Data Sources
Marketing Daily, Omer Artun - Friday, May 17, 2013
We can improve the variety of data we collect -- without drowni ...
- The High Price of Bad Targeting And Data Complacency
Data and Targeting Insider, Steve Smith - Friday, May 10, 2013
Consumers are a lot less happy with customer service both online a ...
- Hello, Stranger: Only 13% Of Companies Personalize Mobile Experiences
MoBlog, Steve Smith - Wednesday, May 8, 2013
This shouldn't be too hard to figure out. The most successful cross-scre ...
- The Relationship Between Behavior And Search
SearchBlog, Laurie Sullivan - Tuesday, May 7, 2013
Analyzing data and cross-channel segments can give search marketers deep insight in ...
- Programmatic Display, AdWords, Or GDN For Online Targeting?
Around the Net in Real-Time, Tyler Loechner - Monday, May 6, 2013
Search Engine Land today pitted AdWords, Google Display Network (GDN), and programmat ...
- 'Always Above The Fold': Audio Joins The RTB Ranks
Data and Targeting Insider, Steve Smith - Monday, May 6, 2013
Audio RTB is here as one company slips biddable spots into t ...
- Real-Time With DataXu's Catanzaro On The Inaugural Consumer Index Report
RTBlog, Tyler Loechner - Monday, May 6, 2013
Programmatic marketing solutions provider DataXu today released its Consumer Index, a n ...
- Gen X Proves Boon To Marketers
Online Media Daily, Gavin O'Malley - Thursday, April 25, 2013
Cast as idle and anti-establishment, marketers didn't have high hopes for Generati ...
- Is 'Do Not Track' And Opt-Out Already Impacting Audience Value And Pricing?
Data and Targeting Insider, Steve Smith - Friday, April 19, 2013
As more browsers put DNT flags and cookie blocks on by defaul ...