- Trade Group Says Web Users Like Tailored Ads
Online Media Daily, Wendy Davis - Thursday, April 18, 2013
Two major research studies concluded that most consumers dislike online behavioral advertisin ...
- New App Lets Mobile Users Opt Out Of Behavioral Targeting
Online Media Daily, Wendy Davis - Thursday, April 11, 2013
Privacy compliance company Evidon has released a free iTunes app that allo ...
- NebuAd Subjects Ask Supreme Court To Hear Privacy Case
Online Media Daily, Wendy Davis - Tuesday, April 2, 2013
Two Embarq subscribers are asking the U.S. Supreme Court to rule ...
- Retail Surveillance Is About To Make Your Online Targeting Seem A Lot Less Creepy
Data and Targeting Insider, Steve Smith - Friday, March 29, 2013
For as long as I have been covering digital media -- a ...
- Uphill Trend In Mobile Devices Could Delay Ad Rendering
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 27, 2013
iPass released findings from its Q1 2013 Global Mobile Workforce Report analyzi ...
- Facebook Sources Outside Data To Target Ads
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 26, 2013
Apparently, all the personal information and preferences that users share on Facebo ...
- Facebook To Serve Retargeted Ads In News Feed
PolicyBlog, Wendy Davis - Tuesday, March 26, 2013
In an expansion of its online advertising efforts, Facebook announced today th ...
- Ad Group Poised To Release Mobile Privacy Rules, Likely To Mirror Online's
Online Media Daily, Wendy Davis - Wednesday, March 13, 2013
The self-regulatory group Digital Advertising Alliance is poised to release new mobi ...
- ANA Says Mozilla Sending Wrong Message To Consumers
PolicyBlog, Wendy Davis - Thursday, March 14, 2013
Turns out that the Association of National Advertisers isn't any happier wi ...
- IAB: Firefox Cookie-Blocking Will Turn Web Into 'Giant Spam Machine'
PolicyBlog, Wendy Davis - Tuesday, March 12, 2013
Lest there be any doubt, the Interactive Advertising Bureau made clear tod ...
- SXSW: How Behavior Influences Marketing
Show Daily, Laurie Sullivan - Sunday, March 10, 2013
What are the tactics of influence and how can technology make ...
- New FTC Head Ramirez Seen As Privacy Supporter
PolicyBlog, Wendy Davis - Thursday, February 28, 2013
President Barack Obama has tapped former Harvard law classmate Edith Ramirez ...
- Travel: Behavior, Location Tells Me Where You're Going
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 27, 2013
As the U.S. heads into the travel season and marketers start thinki ...
- FTC, Compete Finalize Privacy Settlement
Online Media Daily, Wendy Davis - Monday, February 25, 2013
The Federal Trade Commission and Compete have finalized a settlement calling f ...
- Mail Online: Dissecting The Mobile Migration
Data and Targeting Insider, Steve Smith - Friday, February 22, 2013
Device access to media offers both publishers and marketers something much mo ...
- Understanding Human Nature Through Data Makes Marketers Better Brand Advocates
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 20, 2013
Data will make behavior, rather than intent or interest, more important ...
- You Attract More Barflies With Fun Than With Savings
Data and Targeting Insider, Steve Smith - Friday, February 15, 2013
Buzztime, the network with more than 15,000 video gaming screens in ba ...
- Honda Does Social Gaming Campaign With Grammys
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
Timed with the Grammys this weekend, Honda is launching a mobile soci ...
- Yahoo Japan, AdTruth Sign Targeting Deal
Online Media Daily, Laurie Sullivan - Wednesday, February 6, 2013
Supporting the rise of mobile marketing and the decline of browser cookie ...
- NAI To Develop Mobile Privacy Code
Online Media Daily, Wendy Davis - Thursday, February 7, 2013
In recent months, the Federal Trade Commission as well as the Californ ...
- Facebook To Enable Behavioral-Targeting Icons
Online Media Daily, Wendy Davis - Monday, February 4, 2013
Facebook has agreed to show AdChoices icons on some ads served throu ...
- 'New York Times': Browser Companies Should Turn On Do-Not-Track
PolicyBlog, Wendy Davis - Monday, February 4, 2013
The New York Times is supporting the idea that online ad compani ...
- Separating Mobile From Portable Targets
Data and Targeting Insider, Steve Smith - Friday, February 1, 2013
In order to grow up, mobile advertising needs to distinguish smartphone fr ...
- OpenX, AdTruth Ink Deal For Mobile Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 30, 2013
Wednesday OpenX Software will announce a partnership with device recognition platform compa ...
- Help! Intuit, Stride-Rite And Trupanion Won't Stop Stalking Me!
Social Media Insider, Catharine P. Taylor - Friday, January 25, 2013
Lately I feel like I'm being stalked. Not by anyone truly harmfu ...
- Study: 44%Of Adults Opt Out Of Targeted Ads, 66% Delete Cookies
PolicyBlog, Wendy Davis - Wednesday, January 23, 2013
Conventional wisdom has it that consumers say they're concerned about online privac ...
- Wide Open West Gets Boost In NebuAd Privacy Litigation
Online Media Daily, Wendy Davis - Friday, January 11, 2013
The Internet service provider Wide Open West has scored a significant victo ...
- Triton Taps eXelate For Ad Targeting
MediaDailyNews, Erik Sass - Wednesday, January 9, 2013
Triton Digital has teamed up with eXelate to enable advertisers to deliv ...
- AARP Kicks Off YouTube Program
Marketing Daily, Karl Greenberg - Friday, January 4, 2013
AARP is kicking off new original programming for its recently redesigned YouTu ...
- Aditive Says "It Takes Two"
The Social Graf, Erik Sass - Thursday, January 3, 2013
One way to measure the ROI of social advertising on Facebook ...