- BT Co. OwnerIQ Owns $5.8M In Funding
Online Media Daily, Gavin O'Malley - Thursday, December 3, 2009
Behavioral targeting media company OwnerIQ has raised $5.8 million in a thi ...
- New BT Outreach: From IAB's 'Creepy' Campaign To Logo Trials
PolicyBlog, Wendy Davis - Friday, December 4, 2009
With the looming threat of new regulations, industry groups are stepping ...
- What Happens When BT Profiles Paint An Unrecognizable Picture?
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 2, 2009
What happens when, through behavioral targeting, advertisers start to build a profi ...
- Targeting Goes Ultra
Data and Targeting Insider, Steve Smith - Friday, November 27, 2009
The local mobile social media market seems to be exploding this seaso ...
- Monster.com Tests BT Technology For Educators
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 25, 2009
Monster.com is testing a service that will serve ads to job seeke ...
- Slipping Into The Peer-to-Peer Channel: Where Trends Begin
Data and Targeting Insider, Steve Smith - Friday, November 20, 2009
Somewhere beneath the marketing radar, millions of users are online every d ...
- Think Of BT As A Spiritual Cleansing
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 18, 2009
Behavioral targeting is one of those terms execs just want to st ...
- Study: Consumers Equate BT With 'Privacy Harm'
PolicyBlog, Wendy Davis - Tuesday, November 17, 2009
When privacy advocates complain about behavioral targeting techniques, industry executives tend ...
- The Stuff You Don't Even Know You Want To Buy Yet
Data and Targeting Insider, Steve Smith - Friday, November 13, 2009
When I go to Amazon.com -- oh, about five times a we ...
- BT In The Nontraditional Sense
Data and Targeting Insider, Laurie Sullivan - Thursday, November 12, 2009
TARGUSinfo on Tuesday reported a partnership with ad network AdMeld designed ...
- Baking In The Privacy Issue
Data and Targeting Insider, Steve Smith - Friday, November 6, 2009
Who really owns the privacy relationship with users? Increasingly, most players ...
- The Age of Consent
Media Magazine, Mark Ghuneim - Wednesday, September 30, 2009
Consumers may find it intrusive if not downright creepy, but marketers, und ...
- Google Lifts The Lid Off Cookie Jar
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 5, 2009
In the name of transparency, Google has launched a Dashboard service, whi ...
- NAI Beefs Up Consumers' BT Opt-Out Option
Online Media Daily, Wendy Davis - Wednesday, November 4, 2009
The Network Advertising Initiative will unveil a new tool on Thursday th ...
- Why Is Adoption Rate Low For Google's BT Service?
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 4, 2009
It's been nearly eight months since Google announced a behavioral targeting servic ...
- From Ad Networks To Audience Aggregation: Where Advertising Is Heading
Online Media Daily, Mark Walsh - Tuesday, November 3, 2009
The ability to target and buying audience segments is rapidly becoming t ...
- EU Pressures British Government Over Phorm
PolicyBlog, Wendy Davis - Tuesday, November 3, 2009
European privacy regulators are continuing to press the U.K. to take acti ...
- Nielsen To Refract Digital Media Planning, Brings PRIZM To Online Consumer Targeting
Online Media Daily, Joe Mandese - Monday, November 2, 2009
In an ironic turning of the media planning tables, online advertisers a ...
- CFOs Don't Click
Data and Targeting Insider, Steve Smith - Friday, October 30, 2009
B2B content has always been a tough nut to crack when ...
- What's It Like To Be A True Marketing Geek? John Nardone Knows
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 28, 2009
John Nardone, CEO of [x+1], describes himself as a "marketing geek" w ...
- Privads: Better BT Alternative?
PolicyBlog, Wendy Davis - Wednesday, October 28, 2009
Some academics are now asking whether behavioral targeting has to compromise user ...
- Why Does Anti-Reg Brigade Keep Linking Free Content To BT?
PolicyBlog, Wendy Davis - Monday, October 26, 2009
The influential journalism site Poynter Online is carrying a piece warning publishe ...
- The Value Of The New Machine
Data and Targeting Insider, Steve Smith - Friday, October 23, 2009
One person who has strong views about the way ad networking environmen ...
- BT Thrives In Economic Downturn
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 21, 2009
Thank goodness for the economic downturn. Sounds crazy, right? But without tight ...
- Quantivo Bows Analytics For Real-Time Web
Online Media Daily, Gavin O'Malley - Monday, October 19, 2009
Behavioral analytics provider Quantivo on Monday debuted a service designed to he ...
- DMA Adopts Behavioral Targeting Guidelines
Online Media Daily, Wendy Davis - Monday, October 19, 2009
The Direct Marketing Association said Monday that it has updated its ethic ...
- The Return Of Opt-Out Man: Chaos Before Clarity?
Data and Targeting Insider, Steve Smith - Friday, October 16, 2009
As the public profile of online behavioral targeting rises, the search f ...
- Virgin Tries On TagMan Container Technology For Size
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 14, 2009
After fielding numerous emails about Web page tag containers that feed real-ti ...
- Asking The Right Privacy Questions
Data and Targeting Insider, Steve Smith - Friday, October 9, 2009
Ask anyone whether he or she wants advertising wrapped around a ...
- Dashboards Combining Analytics, Behavioral Targeting, Marketing Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 7, 2009
Marketers have been searching for ways to improve data collection an manageme ...