- Security Co. Keystroke Data To Support Behaviorally Targeted Ads
Data and Targeting Insider, Laurie Sullivan - Thursday, February 18, 2010
Next month Scout Analytics will begin testing keystroke dynamics -- technology th ...
- Rephrasing The Question: How Much Is Your Free Content Worth?
Data and Targeting Insider, Steve Smith - Friday, February 12, 2010
Understanding exactly how consumers perceive the value exchange between advertising and fr ...
- AudienceScience Plants Deeper International Roots
Data and Targeting Insider, Laurie Sullivan - Thursday, February 11, 2010
At first, global expansion can create more headaches than benefits for companie ...
- Is Behavioral Targeting Being Used for Click Fraud?
Data and Targeting Insider, Steve Smith - Friday, February 5, 2010
Spyware was and still is the bane of neophyte PC users. ...
- Lotame Launches R&D Facility; Appoints John Thomas To Run Office
Online Media Daily, - Thursday, February 4, 2010
Lotame Solutions has opened a research and development office in Cambridge, Mass ...
- Google Patent Filings Shed Light On Future Of Internet And Online Advertising
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
Google updated a series of patent filings in January that could sugge ...
- Does Behavioral Targeting Need A Ranking System?
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 3, 2010
EMarketer estimates online advertisers in the United States will spend about $2 ...
- Software Company Backs Passage Of Privacy Laws
PolicyBlog, Wendy Davis - Monday, February 1, 2010
Faced with the use of its technology to track consumers without the ...
- From Black Box to Legos: Democratizing Behavioral Analytics
Data and Targeting Insider, Steve Smith - Friday, January 29, 2010
Back in the day... Yeah, here I go again, waxing nostalgic f ...
- Customers Sue ISP For Installing NebuAd 'Spyware,' Offering Defective Opt-Outs
Online Media Daily, Wendy Davis - Thursday, January 28, 2010
Two Embarq customers have filed a new privacy lawsuit against the Intern ...
- AT&T And Comcast Tap TRUSTe Behavioral Targeting Widget
Online Media Daily, Laurie Sullivan - Thursday, January 28, 2010
TRUSTe has developed a widget that provides consumers with the ability ...
- Industry Coalition Debuts Friendly 'Hi, You Are Being Targeted' Logo
Online Media Daily, Wendy Davis - Wednesday, January 27, 2010
As expected, a coalition of ad industry groups have agreed on ...
- [x+1] Introduces Data 'Bridge' Across Platforms
Online Media Daily, Laurie Sullivan - Wednesday, January 27, 2010
As companies try to improve consumer messaging around online ad targeting ...
- Flash Of Criticism At FTC Privacy Roundtable
PolicyBlog, Wendy Davis - Thursday, January 28, 2010
Behavioral targeting companies had better call their lawyers. Federal Trade Commission consum ...
- Media Buyers Get Targeting Data In Real Time
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 27, 2010
Imagine having access to target data on 200 million Web site visito ...
- Rest Assured, Citizen: Privacy Gets a RoboCop
Data and Targeting Insider, Steve Smith - Monday, January 25, 2010
If everyone wants self-regulation with teeth -- self-regulation that convinces skeptical priva ...
- ISP Still Pines For Behavioral Targeting
PolicyBlog, Wendy Davis - Monday, January 25, 2010
Cable company Charter, which previously attempted to partner with behavioral advertising compa ...
- Microsoft: Privacy, Data, Ad Targeting Hit Crossroads In 2010
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 20, 2010
This year advertisers and consumers will get answers on privacy, data a ...
- Better Advertising Gobbles Ghostery, Bolsters BT Monitoring Capabilities
Online Media Daily, Wendy Davis - Tuesday, January 19, 2010
Hoping to be tapped to monitor Web companies' compliance with behavioral targeti ...
- Interested? Personalization Requires Collaboration
Data and Targeting Insider, Steve Smith - Friday, January 15, 2010
Personalization has always been a very tough nut to crack. Generally, mo ...
- Yahoo's Algorithm Aims To Improve Behavioral Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 13, 2010
A Yahoo patent filed with the U.S. Patent and Trademark Office explai ...
- Copy Cat: Xerox Unveils Plan For Addressable TV Ads, Says It Could Rival Branded Entertainment
MediaDailyNews, Joe Mandese - Wednesday, January 13, 2010
Xerox, the name most associated with copies, has a plan that cou ...
- The Cookie Won't Crumble! Online Data Predictions for 2010
Online Media Daily, Meir Zohar - Monday, January 11, 2010
One of the trends in online advertising last year was undoubtedly t ...
- Behavioral Targeting Meets Attribution Management
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 6, 2010
Dotomi will soon begin to offer an advanced advertising campaign attribution servi ...
- Take Two Targeted Ads and Call Me In the Morning
Data and Targeting Insider, Steve Smith - Thursday, December 31, 2009
Among all of the possible messaging goals a marketer might get assigne ...
- A New Video Frontier With Contextual Media
Video Insider, - Wednesday, December 30, 2009
With a new year upon us, many professionals in the digital medi ...
- Do Consumers Really Care About Behavioral Targeting
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
Executive editor Melanie Wells says that the coming year will be t ...
- VC Says U.S. Ad Industry Could Lose If BT Moves Offshore
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 23, 2009
Jeremy Liew is concerned. The managing director at Lightspeed Venture Partners sa ...
- Having The Big Cookie Talk
Data and Targeting Insider, Steve Smith - Friday, December 18, 2009
The crushing irony of digital privacy is that all attempts to addre ...
- Will Real-Time Tweets Become Fair Game For BT?
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 16, 2009
The question becomes whether the engines will consider using real-time tweets a ...