- Keeping Tabs On Google's Ad Innovations
Online Media Daily, - Friday, April 2, 2010
Google has designed a page where marketers can stay informed about searc ...
- How Yahoo's Search Retargeting Platform Delivers Many Happy Returns
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 31, 2010
Advertisers have finally begun to consider search retargeting as a way ...
- Agencies Test Industry's New 'You Are Being Targeted' Icon
Online Media Daily, Wendy Davis - Friday, March 26, 2010
As part of an industry-wide campaign to discourage new privacy laws, onli ...
- Computer Retailer Gets 92% ROI On Behavior-Targeted Data
Online Media Daily, Laurie Sullivan - Monday, March 29, 2010
Marketers have begun to realize paying more for targeted ads supported ...
- A Pandora For Content?
Data and Targeting Insider, Steve Smith - Friday, March 26, 2010
The personalized music service Pandora is a huge hit in my famil ...
- LauraAshley.com Implements Ad Targeting Technology
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 24, 2010
Earlier this month, fashion and home retailer Laura Ashley announced it h ...
- NAI Says Marketers Pay More Than Twice As Much For Behavioral Targeting
Online Media Daily, Wendy Davis - Wednesday, March 24, 2010
In a move aimed at discouraging policymakers from enacting tough online priva ...
- Publishers' Missed Opportunity: Be Our Guest
Data and Targeting Insider, Steve Smith - Friday, March 19, 2010
There is a lot to be learned from Mickey Mouse, and sometim ...
- OMMA Global: Discussing The Perks Of Targeting
SearchBlog, Laurie Sullivan - Friday, March 19, 2010
Is search also behavioral targeting? Why are advertisers spending so much effo ...
- What Nielsen's Data Deal With EXelate Really Means
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 17, 2010
I've learned to sit in the middle of a crowded, noisy conferen ...
- New Efforts To Merge Online And Offline Data Revive Old Privacy Issues
PolicyBlog, Wendy Davis - Tuesday, March 16, 2010
More than 10 years ago, DoubleClick's plan to acquire Abacus and mar ...
- Who Owns The Privacy?
Data and Targeting Insider, Steve Smith - Friday, March 12, 2010
The industry initiative to implement and enforce self-regulation is dovetailing with risi ...
- When Behavioral Targeting Identifies A New Audience Segment
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 10, 2010
Technology that analyzes consumer behavior and demographics helped Perry Ebel find ...
- An Industry Named 'Sue': Let's Just Ditch 'Behavioral'
Data and Targeting Insider, Steve Smith - Friday, March 5, 2010
You folks reading this are advertisers and marketers, right? You know t ...
- New Faces At FTC Could Spur Crackdown On Web Privacy
PolicyBlog, Wendy Davis - Thursday, March 4, 2010
Setting the stage for a Federal Trade Commission crackdown on companies th ...
- Targeting To Become Dominant Online Marketing Tool
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 3, 2010
Targeting consumer behavior will drive all online advertising. Semantic technology also wi ...
- FDA Asked To Probe Drug Companies' Use Of Behavioral Targeting
Online Media Daily, Wendy Davis - Monday, March 1, 2010
The watchdog group Center for Digital Democracy has asked the Food a ...
- Bringing Search Mechanics To Display
Data and Targeting Insider, Steve Smith - Friday, February 26, 2010
The identification of consumers who are in-market for broad categories of goo ...
- Media Buyers Fear Backlash To BT, Warn 'Watershed' Moment Is Coming
Online Media Daily, Mark Walsh - Thursday, February 25, 2010
Media buyers weighed in on the use of behavioral targeting in onli ...
- Rothenberg: 'Forces Out To Destroy Interactive Advertising'
Online Media Daily, Laurie Sullivan - Wednesday, February 24, 2010
There are efforts underway to regulate online behavioral advertising. Proposals making the ...
- OMMA Behavioral 2010: Let The Data Games Begin
Data and Targeting Insider, Steve Smith - Wednesday, February 24, 2010
As we assemble in New York on Thursday for the East Coa ...
- Please, for the love of god, don't call it Behavioral Targeting
Show Daily, John Capone - Wednesday, February 24, 2010
"Any ad that is being targeted with data ... will need ...
- Security Co. Keystroke Data To Support Behaviorally Targeted Ads
Data and Targeting Insider, Laurie Sullivan - Thursday, February 18, 2010
Next month Scout Analytics will begin testing keystroke dynamics -- technology th ...
- Rephrasing The Question: How Much Is Your Free Content Worth?
Data and Targeting Insider, Steve Smith - Friday, February 12, 2010
Understanding exactly how consumers perceive the value exchange between advertising and fr ...
- AudienceScience Plants Deeper International Roots
Data and Targeting Insider, Laurie Sullivan - Thursday, February 11, 2010
At first, global expansion can create more headaches than benefits for companie ...
- Is Behavioral Targeting Being Used for Click Fraud?
Data and Targeting Insider, Steve Smith - Friday, February 5, 2010
Spyware was and still is the bane of neophyte PC users. ...
- Lotame Launches R&D Facility; Appoints John Thomas To Run Office
Online Media Daily, - Thursday, February 4, 2010
Lotame Solutions has opened a research and development office in Cambridge, Mass ...
- Google Patent Filings Shed Light On Future Of Internet And Online Advertising
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
Google updated a series of patent filings in January that could sugge ...
- Does Behavioral Targeting Need A Ranking System?
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 3, 2010
EMarketer estimates online advertisers in the United States will spend about $2 ...
- Software Company Backs Passage Of Privacy Laws
PolicyBlog, Wendy Davis - Monday, February 1, 2010
Faced with the use of its technology to track consumers without the ...