- [x+1] Unveils Real-Time Bidding Platform For All Ad Inventory
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 26, 2010
Making sure the correct ad serves up at the perfect time acro ...
- The Data In Google TV
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 25, 2010
David Harry says for the past few years he's been "collecting" Goog ...
- MyBuys Acquires Veruta, Launches Dynamic Ad Retargeting Tool
Online Media Daily, Laurie Sullivan - Monday, May 24, 2010
MyBuys plans to introduce Monday a predictive retargeting platform that serves ...
- Every Click You Take, Every Move You Make: Analytics Gone Wild
Data and Targeting Insider, Steve Smith - Friday, May 21, 2010
Did you ever sit a friend down in front of your ...
- Ex-Googler Targets Social Behavior
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 19, 2010
Media6Degrees relies on social data to target ads to consumers online. Don ...
- A&E Touts Neurological Tests To Enhance Ad Effectiveness
MediaDailyNews, Wayne Friedman - Tuesday, May 18, 2010
Just as other networks have done, A&E Television Network has also enter ...
- Charting The Social Graph With Great Care
Data and Targeting Insider, Steve Smith - Friday, May 14, 2010
As most of us expected, consumer, regulatory and legislative concern over priva ...
- Krillion Taps Dynamic Data Feeds For Search, Rich-Media Ads
SearchBlog, Laurie Sullivan - Friday, May 14, 2010
Scan a traditional UPC barcode with software on one of Nokia's late ...
- FTC To Give Industry Its Chance To Protect Privacy
Online Spin, Dave Morgan - Thursday, May 13, 2010
Most of the news out of NCTA's The Cable Show in L ...
- Where Social Media Intersects with Digital Out-of-Home
The Social Graf, Erik Sass - Thursday, May 13, 2010
Sometimes when you hear about the cutting edge of media technology y ...
- Will Ad Industry Self-Regulate Behaviorally Targeted Ads?
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 12, 2010
How will behavioral ad targeting work in the long term? First-party ...
- TagMan Speeds Web-Page Load Times, Protects Privacy
Online Media Daily, Laurie Sullivan - Friday, May 7, 2010
TagMan has developed a method to speed Web page load times a ...
- FinWEB Targets Behavior Tying Offline Data With Web Analytics
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 5, 2010
FinScore consultants believe they have created a successful method to integrate offli ...
- Report: Marketers Limit Behavioral Targeting Due To Privacy Worries
Online Media Daily, Wendy Davis - Sunday, May 2, 2010
Marketers believe that behavioral targeting is effective but are holding back ...
- Marketers: You Know Me -- But Not Well Enough
TV Watch, Wayne Friedman - Monday, May 3, 2010
Ads come in my direction with little sense: Double electric breast pum ...
- Buying Audiences
Video Insider, Naomi , Chris Young - Monday, May 3, 2010
Thanks to a convergence of technology and consumer habits, both fueled ...
- Advertising is FUNdamental
Data and Targeting Insider, Steve Smith - Friday, April 30, 2010
In case you missed it (and it was remarkably easy to miss ...
- FTC Uses Game Site To 'Ad-ucate' Kids
MediaDailyNews, Fern Siegel - Wednesday, April 28, 2010
To help kids understand advertising, the Federal Trade Commission is launching ...
- Privacy Advocate And COPPA Architect Urges FTC To Strengthen Protections For Data Collection From Children
Online Media Daily, Wendy Davis - Thursday, April 29, 2010
A prominent children's privacy advocate will ask lawmakers to urge the Feder ...
- Blinkx Adds Behavioral Targeting To Video Site
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 28, 2010
The video search engine introduced behavioral targeting services Tuesday supported by AdHo ...
- Make My Personal Profile To-Go, Please
Data and Targeting Insider, Steve Smith - Friday, April 23, 2010
As new privacy initiatives proliferate standardized icons and messaging and push peop ...
- The Behaviorally Targeted Generation
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 21, 2010
The Internet has accelerated "generation numbness" -- some kids today aren't concern ...
- ShareThis Unveils Display Ad Targeting Platform
Online Media Daily, Laurie Sullivan - Tuesday, April 20, 2010
Sharing content could get you targeted by an ad. ShareThis, the compa ...
- Have You Hired A Searchologist Yet?
SearchBlog, Laurie Sullivan - Wednesday, April 21, 2010
Marketing's interdisciplinary push during the past 10 to 15 years continues ...
- Advertise.com Unveils Remarketing Platform
Online Media Daily, Laurie Sullivan - Tuesday, April 20, 2010
Advertise.com plans to make available a cost per action remarketing tool aim ...
- Could Marketers Take Google Off The Ad Media Plan?
Online Media Daily, Laurie Sullivan - Friday, April 16, 2010
What if Google disappeared? While it's not likely it will abandon t ...
- Are We CLEAR? Looking Through 'Transparency'
Data and Targeting Insider, Steve Smith - Friday, April 16, 2010
The privacy icons are here. The privacy icons are here. After ...
- MediaMath + Adroit = Dynamic Ad Targeting
Online Media Daily, - Thursday, April 15, 2010
Online ad exchange and analytics system MediaMath Wednesday said it acquired Adro ...
- Tech Specs Issued For 'You Are Being Targeted' Icons
Online Media Daily, Wendy Davis - Wednesday, April 14, 2010
As part of an attempt to demonstrate that the online industry c ...
- Who Heads Your Behavioral Targeting Company?
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 14, 2010
Meet Jeff Pullen. He lives in Santa Barbara, Calif. The former chi ...