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The Data In Google TV

David Harry says for the past few years he's been "collecting" Google patent filings that pertain to targeted advertising for TV. Now he delves into how those patents will be used to create a system that can "monitor watching habits; monitor audience size and composition; predict viewing success rates; offer networks potential (targeted) advertisers," among other features.

"As a geek, this is great stuff," he writes. "As an ordinary person concerned about privacy issues, however, "I am starting to become very concerned....At what point to we implicitly trust our data with such mega corporations?"

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