- Behavioral's Noise-To-Signal Ratio
Show Daily, Joe Mandese - Wednesday, July 21, 2010
As great as behavioral targeting data is, it's not the end-all/be-all f ...
- But What Does The Semantic Web Actually Mean?
Show Daily, Joe Mandese - Wednesday, July 21, 2010
Well, according to Interpublic's Quentin George, it's all about "meaning." In oth ...
- Language 101
Show Daily, Joe Mandese - Wednesday, July 21, 2010
That's how OMMA Behavioral opening keynoter Quentin George, the chief digital offic ...
- A Year From Now You May Be Reading These Dispatches From OMMA Platforms, Or OMMA Audiences
Show Daily, Joe Mandese - Wednesday, July 21, 2010
That’s what Jeff Hochberg, VP-targeting strategy and sales at AOL, said duri ...
- OMMA Behavioral: The Left Coast 'Welcome to the Machine' Tour
Data and Targeting Insider, Steve Smith - Friday, July 16, 2010
Next Wednesday the MediaPost crew rolls into San Francisco to mark t ...
- Customers Getting Comfy With Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 14, 2010
Companies have begun to add retargeting to their media ad budget becau ...
- Another Stab At Optimizing ROI
SearchBlog, Laurie Sullivan - Wednesday, July 14, 2010
SEM doesn't live in a vacuum. Mapping the funnel to understand a ...
- Things You Didn't Even Know You Liked
Data and Targeting Insider, Steve Smith - Friday, July 9, 2010
If you mention the word "chocolate" here and there in your onli ...
- AudienceScience Moves Into Germany With Wunderloop Deal
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 7, 2010
AudienceScience announced plans to acquire a leading competitor -- Hamburg, Germany-based Wunderlo ...
- Make It More About Value Than Privacy
Data and Targeting Insider, Steve Smith - Friday, July 2, 2010
In much of the writing about mobile marketing there seems to ...
- Draftfcb Institutes Emerging Fields: Will Exploit Behavioral, Neuroscience, Etc.
MediaDailyNews, - Friday, July 2, 2010
Interpublic's Draftfcb unit Thursday unveiled plans for the Draftfcb Institute of Decisi ...
- Bad Year For Phorm: Company Loses $30M
PolicyBlog, Wendy Davis - Thursday, July 1, 2010
Controversial behavioral targeting company Phorm lost $30 million last year and $ ...
- Behavioral Targeting With A Social Twist
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 30, 2010
Some social media companies have begun to pitch themselves as behavioral targeti ...
- ClearSight Launches Targeting Platform Tying IP Addresses To Offline Data
Online Media Daily, Wendy Davis - Monday, June 28, 2010
The start-up ClearSight Interactive on Monday launched a new behavioral targeting platfo ...
- Optimizing User Choice: The Continuing Adventures Of Opt-Out Man
Data and Targeting Insider, Steve Smith - Monday, June 28, 2010
As Facebook controversies and the ongoing legislative and regulatory debates over priva ...
- LucidMedia Partners With AlmondNet, BlueKai, and eXelate
Online Media Daily, Gavin O'Malley - Wednesday, June 23, 2010
In an effort to provide advertisers with broader audience targeting abilities, ...
- AudienceScience Helps Ensure Quality Of Targeting Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 23, 2010
Bad quality data can give the advertising industry a bad name. Go ...
- European Officials Calls For Updated Rules For BT
PolicyBlog, Wendy Davis - Tuesday, June 22, 2010
Officials in Europe and the U.S. indicated this week that online ...
- Lotame And OpenAmplify Create Audience Clusters on Sentiment
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 16, 2010
Lotame will soon have the ability to scan content across the W ...
- eXelate Unveils Direct-To-Advertiser Publisher Data Tool To Sell Audience Segments
Online Media Daily, Laurie Sullivan - Wednesday, June 16, 2010
Tech company eXelate Media will unveil Wednesday tools that let publishers bui ...
- Audience Measurement In A Free Society
Metrics Insider, Josh Chasin - Tuesday, June 15, 2010
Once upon a time, there was no confusing audience measurement with advertisin ...
- Putting a Cash Value On Consumers' Undivided Attention
Data and Targeting Insider, Steve Smith - Friday, June 11, 2010
Since online advertising began, it seems there's always been some kind ...
- Behavioral Targeting: Peer39 Says It's A Matter Of Semantics
Data and Targeting Insider, Laurie Sullivan - Thursday, June 10, 2010
Semantic data has become the key to precise targeting. That's a go ...
- Zogby Poll: Web Users Troubled By Behavioral Targeting
Online Media Daily, Wendy Davis - Tuesday, June 8, 2010
The vast majority of U.S. residents are concerned about online tracking a ...
- Industry Group: Boucher Bill Violates First Amendment
PolicyBlog, Wendy Davis - Tuesday, June 8, 2010
NetChoice, an industry coalition that includes AOL, eBay, News Corp and Yaho ...
- IAB: Boucher Bill Strikes At 'Heart And Soul Of Today's Internet Offerings'
Online Media Daily, Wendy Davis - Saturday, June 5, 2010
Potential privacy legislation being floated by Rep. Rick Boucher "would fundamentally chan ...
- Yeah, There's An App for That: Finding the Mobile User's 'Point of Need'
Data and Targeting Insider, Steve Smith - Friday, June 4, 2010
As a way of touting the success of the iPhone's content econom ...
- Context Rules New TV Audience Targeting Systems
MediaDailyNews, Joe Mandese - Friday, June 4, 2010
Context was king during a meeting of The Collaborative Alliance in N ...
- Akamai Data Provides Targeted Behavioral Ad Insights Into Shopping Activity
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 2, 2010
Akamai launched an Online Shopping Data Visualization tool Wednesday to help markete ...
- BlueKai Offers BT Opt-Out And Management Tool
Online Media Daily, Wendy Davis - Tuesday, June 1, 2010
Data auction marketplace BlueKai is offering a new tool that enables W ...