• by Joe Mandese  @mp_joemandese, July 21, 2010

As great as behavioral targeting data is, it's not the end-all/be-all for online retailers. That was the sentiment of Omniture's Chris Duskin on the retailer category at OMMA Behavioral this morning.

"If all your data is horrible, it's not going to give you any signal," Duskin noted, adding. "As automated as it can be at the far end of the spectrum, it's still about the marketing process."

Omniture's Duskin