Commentary

Language 101

That's how OMMA Behavioral opening keynoter Quentin George, the chief digital officer of Interpublic's Mediabrands, started things off, outlining his presentation as being about four things:

Languages

Evolution of the Web

The Semantic Web

Impact of marketing and behavioral change

Web 1.0, George said, was fundamentally about the syntax of language, and enabling machines to figure out how to find things on a network of interconnected computers based on language.

"If you were to characterize Web 1.0, it's about access," he explained.

http://blog.contextweb.com/Portals/42758/images//Quentin%20George%20Interpublic%20Mediabrands%20Cadreon%202.jpg

Interpublic's George

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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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