- A Brand's-Eye View of Behavioral Targeting
Online Media Daily, Jaffer Ali - Thursday, August 20, 2009
As click through rates, according to Doubleclick, have cratered at .1% ...
- Finding BT In Search Book
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 19, 2009
Talking about behavioral targeting and retargeting reminds me a little of steppi ...
- Advance Internet, Microsoft Ink Local-Ad Deal
Online Media Daily, Laurie Sullivan - Monday, August 17, 2009
Advance Internet has entered into an agreement with Microsoft Advertising that allo ...
- Blame It On Twitter
Performance Marketing Insider, Matthew Greitzer - Friday, August 14, 2009
There is certainly no lack of worthwhile topics to discuss this mont ...
- Deconstructing Words To Find Consumer Intent
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 12, 2009
Consumer intent is extremely difficult to prove, even with the correct da ...
- OpenAmplify Identifies Consumer Intent, Next Step In Ad Targeting
Online Media Daily, Laurie Sullivan - Tuesday, August 11, 2009
OpenAmplify Tuesday will release a tool, TopicIntentions, that aims to help advertise ...
- Regulatory Wars Coming To BT
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 10, 2009
Ad trade groups are gearing up for likely regulatory fights on vario ...
- Behavioral Targeting: Putting Lipstick on a Pig
Online Media Daily, Jaffer Ali - Monday, August 10, 2009
The term "lipstick on a pig" has been used in one variati ...
- Discover And Optimize: Buy-Side Optimization Adds To The Stack
Data and Targeting Insider, Steve Smith - Friday, August 7, 2009
As we explored in our Grill the Vendors panel at last week ...
- Integrating Offline Data Into Online BT Platforms
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 5, 2009
Integrating loyalty card data collected by brick-and-mortar retail stores will become t ...
- Building A Better Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Webtrends is working on integrating its analytics services with several behavioral targeti ...
- Targeting the 'Propensity To Buy'
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Advertising and marketing's dependence on technology has prompted Innovation Interactive to spe ...
- Would New Privacy Laws Have Unintended Consequences?
PolicyBlog, Wendy Davis - Wednesday, August 5, 2009
As talk heats up about potential new laws for behavioral targeting, warnin ...
- OMMA Behavioral Post-Game: BT Gets Ahead Of The Curve
Data and Targeting Insider, Steve Smith - Monday, August 3, 2009
Like the most effective behaviorally targeted ads themselves, which often appear o ...
- Signals That May Lead To Online's Next $25 Billion
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
Emotionally dynamic ads that invite consumers to engage with brands through behavior ...
- AudienceScience Lends An ARM To Customize Ads
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
AudienceScience made it easier for advertisers to speak directly with potential custome ...
- What's BT (More Importantly, What It's Not)
Show Daily, Joe Mandese - Thursday, July 30, 2009
What it is, is a way of targeting “very relevant advertising ...
- 'You Can't B.S. People'
Show Daily, Wendy Davis - Thursday, July 30, 2009
When Del Monte's s Doug Chavez wanted to know how an ...
- IAB: Privacy Debate Moves Beyond Cookies
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 29, 2009
Preparing for MediaPost's OMMA Behavioral on Thursday, I caught up via pho ...
- The J-Files: Jewdar Theories
Social Media Insider, David Berkowitz - Tuesday, July 28, 2009
Everyone seems to have a theory on Jewdar. Last week, I chronicl ...
- If You Can't Beat 'Em, Scare 'Em
Online Media Daily, George Simpson - Friday, July 24, 2009
In a blog on Jack Myers' Media Village
Web site, Jaff ...
- OMMA Behavioral: And Away We Go
Data and Targeting Insider, Steve Smith - Friday, July 24, 2009
My bags are packed for the series of MediaPost West Coast sho ...
- Targeting Consumers Anywhere They Consume Media
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 22, 2009
AudienceScience and Hulu inked a deal last week that could eventually mo ...
- Virtually Real Behaviors
Data and Targeting Insider, Steve Smith - Friday, July 17, 2009
Cracking the social media monetization code has become one of the ma ...
- Behavioral Targeting Creates Filter And Purge Technology Gap
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 15, 2009
The lack of technology that sorts and stores the mounds of da ...
- Yahoo Develops Mobile Opt Out
Online Media Daily, Wendy Davis - Tuesday, July 14, 2009
Yahoo Tuesday announced that has developed a feature that will allow use ...
- Learning A Sense Of Place
Data and Targeting Insider, Steve Smith - Friday, July 10, 2009
In recent OMMA Behavioral shows we have had great success in singli ...
- Critics Slam New BT Guidelines
PolicyBlog, Wendy Davis - Thursday, July 9, 2009
The ad industry's new behavioral targeting guidelines seem to be receiving ...
- Advertisers Worry About Privacy Bill
Around the Net In Online Marketing, Ross Fadner - Wednesday, July 8, 2009
Advertising and media executives are worried about the threat of an onli ...
- What Do BT And Copyright Infringement Have In Common?
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 8, 2009
By now you have likely heard that U.K. British Telecom Group h ...