• by Wendy Davis , Staff Writer @wendyndavis, July 30, 2009

When Del Monte's s Doug Chavez wanted to know how an ad company he uses collects data, he first had to sign a non-disclosure agreement. He wasn't pleased. "That's B.S." he declared this morning. "If companies want to continue to play that game in Washington, they're not going to win."

Companies that can't disclose how they collect data and what they do with it, do a disservice to the entire industry, he said. Chavez said that just as companies need to be open about their ad technology, analogous to the need to be honest when trying to reach people on social media. "You can't B.S. people. You can't be fake," he said. "The same thing applies to data that's collected."