- 10 Things You Need to Know About Behavioral Targeting
OMMA Magazine, Lynn Russo Whylly - Thursday, November 29, 2007
Behavioral target marketers may be walking into a pit of snakes, a ...
- 10 Things You Need To Know About Metrics
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. The three screens will become one. "Understanding how people consume med ...
- Behavioral Focus: Standard Deviation
OMMA Magazine, David Honig - Wednesday, April 2, 2008
If you're evaluating your options in behavioral advertising, then the issue ...
- Behind the Numbers: Pensive Purchasing
OMMA Magazine, kyle , Daisy Whitney - Monday, April 4, 2011
Picture this: You're in the grocery store deciding which brand of cere ...
- Behavioral Focus: Their Eyes Were Watching Google
OMMA Magazine, David Honig - Tuesday, January 29, 2008
Who will be the next big players in the BT world? T ...
- Engines of Change
OMMA Magazine, Laurie Sullivan - Tuesday, July 14, 2009
Don't call it a "search engine." It's a "knowledge" engine or "decisio ...
- Behavioral Focus: Hanging On the Telephone
OMMA Magazine, David Honig - Thursday, August 21, 2008
As recently as five years ago, the basic Internet monetization model w ...
- 5 Questions For Dr. Kiumarse Zamanian
OMMA Magazine, OMMA Magazine Writers - Wednesday, April 2, 2008
An online press release with a hot-pink background trumpeted the imminent arriv ...
- The Third-Party Cookie Monster
OMMA Magazine, Matthew Greitzer, Omar Tawakol - Friday, May 14, 2010
In the very active debate over online consumer privacy the voices ...
- Logging In: Unlocking the Word Hoard
OMMA Magazine, Kathy Sharpe - Friday, May 1, 2009
Once upon a time the Web was all about directory structures, bli ...
- The Men Who Know Too Much
OMMA Magazine, Lynn Russo Whylly - Thursday, November 29, 2007
It's something like the digital version of a telemarketer pawing through yo ...
- Search Focus: Searching for the Right Targets
OMMA Magazine, Abe Mezrich - Tuesday, December 2, 2008
If I had to make one prediction about Google, it would ...
- Behavioral Focus: Plugging into the Electorate
OMMA Magazine, Tim Vanderhook - Tuesday, September 30, 2008
As the 2008 political campaigns reach the final stretch, it's no surpri ...
- Half Baked
OMMA Magazine, Lynn Russo Whylly - Monday, March 2, 2009
The recent campaign by the AT&T-backed Future of Privacy Forum teaching consume ...
- 2010 Survival Guide: Regulators
OMMA Magazine, OMMA Magazine Writers - Tuesday, December 1, 2009
Madison Avenue will increasingly aim to shape policies regarding privacy. The Americ ...
- Asking for It
OMMA Magazine, Gaetano Pollice - Thursday, January 3, 2008
Next time you log onto Netflix to discreetly order that Showgirls DV ...
- Good and Broken
OMMA Magazine, Gaetano Pollice - Thursday, January 3, 2008
Instead of kicking the hell out of a broken washing machine th ...