- AOL Taps Dave Morgan To Lead Online Ad Strategy
MediaDailyNews, Joe Mandese - Friday, November 9, 2007
Just months after acquiring behavioral marketing firm TACODA, AOL has named i ...
- Toward Transparency: Taking BT Outside The (Black) Box
Data and Targeting Insider, Phil Leggiere - Wednesday, November 7, 2007
In the past two years ad networks have finally gotten on t ...
- Privacy Mavens Leery Of Latest Targeted Ad Launches
Online Media Daily, Wendy Davis - Tuesday, November 6, 2007
A flurry of online advertising initiatives unveiled this week have some priva ...
- BuzzLogic, AnchorFree Target Blogs, Wi-Fi Hotspots With New Ad Technology
Online Media Daily, Tameka Kee - Tuesday, November 6, 2007
BuzzLogic has embedded ad targeting into its online buzz monitoring service, whi ...
- Amid Social Media Flurry, FIM Unveils HyperTargeting
Around the Net In Online Marketing, Ross Fadner - Monday, November 5, 2007
It's another big week for open software platforms and social media, ...
- FTC Town Hall Meeting Raises Questions On Regulation
Online Media Daily, Wendy Davis - Monday, November 5, 2007
The difficulty in pinpointing damage caused by delivering ads to people bas ...
- Scoring The Lead
Data and Targeting Insider, Steve Smith - Friday, November 2, 2007
Understanding the likelihood that an incoming customer will convert, or even ...
- FTC To Hear From Those For, Against 'Do Not Track' List
Marketing Daily, Nina Lentini - Thursday, November 1, 2007
[Industry] Some groups are calling for more protection of consumer privacy onlin ...
- Latin Grammys Attract Major Ad Sponsors
MediaDailyNews, Wayne Friedman - Thursday, November 1, 2007
The Latin Recording Academy today announced a number of corporate TV sponsors--ma ...
- The Importance of Trust
Online Spin, Dave Morgan - Thursday, November 1, 2007
Just as advertising paid for over-the-air radio and television and kept t ...
- Targeting Offline Behavior Online
Data and Targeting Insider, Phil Leggiere - Wednesday, October 31, 2007
Online marketers tend to be fond of the conceit that advanced thinki ...
- Just An Online Minute... CDT Suggests Do-Not-Track List
Just An Online Minute, Wendy Davis - Wednesday, October 31, 2007
This morning, a coalition of privacy advocates led by the Center f ...
- AOL Unveils Consumer Education Campaign On B.T.
Online Media Daily, Wendy Davis - Wednesday, October 31, 2007
On the eve of an FTC Town Hall meeting addressing privacy issu ...
- I Must Have Missed That One
Mobile Insider, Steve Smith - Tuesday, February 6, 2007
I had two phones holstered and ready for frantic texting during la ...
- Four Rooms
Media Magazine, Staff Writers - Wednesday, September 30, 2009
We discussed drivers for change over the next 5 to 10 yea ...
- Any Port in a Storm
Media Magazine, Daniel Frankel - Thursday, January 31, 2008
In increasingly treacherous digital swells, a rowboat might be just the t ...
- Taking Measure: Drifting Out to Sea
Media Magazine, John Nardone - Monday, June 23, 2008
Right around New Year's Day, everyone fires up a crystal ball a ...
- Taking Measure: Savor the Flavors
Media Magazine, John Nardone - Tuesday, April 15, 2008
If you are like many other marketers and media planners, you're probab ...
- [In]Sight: Blink and You Miss It
Media Magazine, Graeme Hutton - Thursday, October 2, 2008
If you think you are rational and objective, don't read this colum ...
- Targeting: Get Off My Back
Media Magazine, Olly Downs - Tuesday, May 20, 2008
Can we agree that there is nothing more frustrating than discovering somethi ...
- In The Bag
Media Magazine, John Capone - Thursday, November 29, 2007
Gmail is crawling with spiders. And spiders freak me out. A frie ...
- 10 Things You Need To Know About Mergers and Acquisitions
OMMA Magazine, Diane Mermigas - Tuesday, December 2, 2008
1. The recession and credit crisis that abruptly halted media deals ...
- Need To Know: How Fewer Links Generate More Revenue
OMMA Magazine, Tanya Gazdik - Tuesday, July 14, 2009
As Kontera, a PPC in-text ad delivery leader, refines its semantic delive ...
- Privacy:The More You Know
OMMA Magazine, Wendy Davis - Monday, March 2, 2009
An industry coalition races to head off privacy regulation When the start ...
- 10 Things You Need To Know About Regulation
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. The regulatory ripple effect of the financial crisis will lead ...
- Who's Next?
OMMA Magazine, Susan Kuchinskas - Tuesday, July 22, 2008
Sitting around having beers with the people on your softball team, y ...
- The Best Intenders
OMMA Magazine, Tanya Gazdik - Tuesday, December 1, 2009
Advertisers love search stats, but maybe there's a better way to g ...
- 10 Things You Need To Know About Behavioral Targeting
OMMA Magazine, Laurie Sullivan - Tuesday, December 2, 2008
1. "While most see behavioral targeting as a great way to impro ...
- What's the Frequency, Kenneth?
OMMA Magazine, Laurie Sullivan - Tuesday, July 22, 2008
Think those insanely targeted ads in Minority Report relying on eye scanne ...
- Focus: There Will Be Bylaws
OMMA Magazine, Daniel Royalty, Holly Towle - Wednesday, October 14, 2009
As behavioral advertising increasingly becomes the standard for online advertising, self-regulation wi ...