- Disney Princess Magic Extending To The Crib
Around the Net In Brand Marketing, Thom Forbes - Monday, November 19, 2007
Starting in 2001, Disney has enchanted 3- to 6-year-old girls throughout Ameri ...
- TACODA's New Captain Charts The Course
Data and Targeting Insider, Steve Smith - Friday, November 16, 2007
Since finalizing its sale to AOL in recent months, TACODA's deck chai ...
- New York Advertising: Step Out!
MediaDailyNews, Robert Fauser - Friday, November 16, 2007
There's one market that transcends the outdoor ad buy: New York Cit ...
- Bravo Pushes Shows With 4D Model
MediaDailyNews, Wayne Friedman - Thursday, November 15, 2007
Hollywood, Calif. -- Cable TV-based company Bravo Media says its marketing effor ...
- Bringing ISPs Into The Behavioral Mix
Data and Targeting Insider, Phil Leggiere - Wednesday, November 14, 2007
Once the vital center of the Internet eco-system, Internet Service Providers a ...
- Gas Station TV Pumps Up
MediaDailyNews, Erik Sass - Wednesday, November 14, 2007
Gas Station TV will soon be able to reach consumers at multip ...
- Marketers Reach Key Demos Via Mobile
Online Media Daily, Gavin O'Malley - Wednesday, November 14, 2007
Marketers struggling to engage elusive 18- to 24-year-olds need look no furth ...
- Social Networkers Are Also Heavy Technology Users
Research Brief, Jack Loechner - Wednesday, November 14, 2007
Ipsos Insight's newest report, PROFILE: Social Networker, identifies key differences in behavi ...
- No More "Magic" For Lincoln
Around the Net In Media, William Spain - Tuesday, November 13, 2007
Lincoln has bailed out of its three-year deal with Earvin "Magic" Johnso ...
- No Need For "Do Not Track" List
Around the Net In Online Marketing, Ross Fadner - Tuesday, November 13, 2007
Rumor has it the Federal Trade Commission is seriously considering a " ...
- Consumers Get Cross-Media Message Out
MediaDailyNews, Karl Greenberg - Tuesday, November 13, 2007
What marketer aiming to pitch tweens wouldn't want to ride on t ...
- Will Ponies, Unicorns Attract Girls To Trading Cards?
Around the Net In Brand Marketing, Thom Forbes - Monday, November 12, 2007
Bella Sara trading cards have pastel colors, fanciful pictures of unicorns a ...
- Consumers Prefer To Buy From Companies That Reflect Their Values
Research Brief, Jack Loechner - Monday, November 12, 2007
According to the inaugural BBMG Conscious Consumer Report, nearly nine in t ...
- Following The Segments Online
Data and Targeting Insider, Steve Smith - Friday, November 9, 2007
When offline audience research company Experian recently acquired online traffic analytics servi ...
- AOL Taps Dave Morgan To Lead Online Ad Strategy
MediaDailyNews, Joe Mandese - Friday, November 9, 2007
Just months after acquiring behavioral marketing firm TACODA, AOL has named i ...
- Toward Transparency: Taking BT Outside The (Black) Box
Data and Targeting Insider, Phil Leggiere - Wednesday, November 7, 2007
In the past two years ad networks have finally gotten on t ...
- Privacy Mavens Leery Of Latest Targeted Ad Launches
Online Media Daily, Wendy Davis - Tuesday, November 6, 2007
A flurry of online advertising initiatives unveiled this week have some priva ...
- BuzzLogic, AnchorFree Target Blogs, Wi-Fi Hotspots With New Ad Technology
Online Media Daily, Tameka Kee - Tuesday, November 6, 2007
BuzzLogic has embedded ad targeting into its online buzz monitoring service, whi ...
- Amid Social Media Flurry, FIM Unveils HyperTargeting
Around the Net In Online Marketing, Ross Fadner - Monday, November 5, 2007
It's another big week for open software platforms and social media, ...
- FTC Town Hall Meeting Raises Questions On Regulation
Online Media Daily, Wendy Davis - Monday, November 5, 2007
The difficulty in pinpointing damage caused by delivering ads to people bas ...
- Scoring The Lead
Data and Targeting Insider, Steve Smith - Friday, November 2, 2007
Understanding the likelihood that an incoming customer will convert, or even ...
- FTC To Hear From Those For, Against 'Do Not Track' List
Marketing Daily, Nina Lentini - Thursday, November 1, 2007
[Industry] Some groups are calling for more protection of consumer privacy onlin ...
- Latin Grammys Attract Major Ad Sponsors
MediaDailyNews, Wayne Friedman - Thursday, November 1, 2007
The Latin Recording Academy today announced a number of corporate TV sponsors--ma ...
- The Importance of Trust
Online Spin, Dave Morgan - Thursday, November 1, 2007
Just as advertising paid for over-the-air radio and television and kept t ...
- Targeting Offline Behavior Online
Data and Targeting Insider, Phil Leggiere - Wednesday, October 31, 2007
Online marketers tend to be fond of the conceit that advanced thinki ...
- Just An Online Minute... CDT Suggests Do-Not-Track List
Just An Online Minute, Wendy Davis - Wednesday, October 31, 2007
This morning, a coalition of privacy advocates led by the Center f ...
- AOL Unveils Consumer Education Campaign On B.T.
Online Media Daily, Wendy Davis - Wednesday, October 31, 2007
On the eve of an FTC Town Hall meeting addressing privacy issu ...
- I Must Have Missed That One
Mobile Insider, Steve Smith - Tuesday, February 6, 2007
I had two phones holstered and ready for frantic texting during la ...
- Four Rooms
Media Magazine, Staff Writers - Wednesday, September 30, 2009
We discussed drivers for change over the next 5 to 10 yea ...
- Any Port in a Storm
Media Magazine, Daniel Frankel - Thursday, January 31, 2008
In increasingly treacherous digital swells, a rowboat might be just the t ...