- TruEffect Behavioral Targeting Still Has Flaws
Online Media Daily, Wendy Davis - Tuesday, January 29, 2008
Online ad-serving company TruEffect today will officially launch a new behavioral targeti ...
- A Call To Activism
Data and Targeting Insider, Steve Smith - Friday, January 25, 2008
Not all behavioral targeting needs to sell cars and travel. At t ...
- Future Of TV Ad Market: A Lot Like Online's -- Ad Networks, Behavioral Targeting, Etc.
Online Media Daily, Joe Mandese - Thursday, January 24, 2008
The future of TV advertising will probably be a lot like curre ...
- Breaking The Complexity Barrier
Data and Targeting Insider, Phil Leggiere - Wednesday, January 23, 2008
For larger advertisers, behavioral targeting is no longer a "wish-list" item. It ...
- Rosenberg Takes Helm At Expanding PV Media Group
Online Media Daily, - Wednesday, January 23, 2008
Prime Visibility Media Group has acquired two leading online companies: AdOn Networ ...
- How Retail Bankers Target The Mass Affluent
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 22, 2008
Top-performing banks around the world are tailoring their services across all channe ...
- Clicking, Clicking Everywhere
Data and Targeting Insider, Steve Smith - Friday, January 18, 2008
Performance ad network AdKnowledge reported recently that in 2007 the number ...
- Custom-Fitting BT
Data and Targeting Insider, Phil Leggiere - Wednesday, January 16, 2008
In its still-young life, behavioral targeting has already taken the notion ...
- Measuring The Top Of The Pipeline
Data and Targeting Insider, Steve Smith - Friday, January 11, 2008
You can't get much closer to the full depth and breadth ...
- Channel-Agnostic Video Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, January 9, 2008
Video formats continue to proliferate nearly as fast (sometimes seemingly even faste ...
- Forget Tupperware, Modern Women Hold Taser Parties
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 8, 2008
...
- From the Head To The Torso
Data and Targeting Insider, Steve Smith - Friday, January 4, 2008
As traffic fragments around the Web, finding a large qualified audience ...
- Taking Consumer-Centricity To The Next Level
Data and Targeting Insider, Phil Leggiere - Wednesday, January 2, 2008
We've come a pretty long way in 40 years from "the medi ...
- Call For Questions
Data and Targeting Insider, Steve Smith - Friday, December 28, 2007
At our first MediaPost event devoted to behavioral marketing back in Jul ...
- Thinking Back And Looking Forward
Metrics Insider, Judah Phillips - Friday, December 28, 2007
As 2007 ends, I thought it worth looking back, from the practition ...
- Rediscovering Simplicity
Data and Targeting Insider, Phil Leggiere - Wednesday, December 26, 2007
Plumbing the depths of user history information, connecting a myriad of do ...
- Bawdy Barbies: For Grown-Ups Only
Around the Net In Brand Marketing, Thom Forbes - Monday, December 24, 2007
Heading into the holiday shopping season, the familiar pink and blonde Barb ...
- The Phony Funnel
Data and Targeting Insider, Steve Smith - Friday, December 21, 2007
The fact is that for all of the intense research surrounding c ...
- Following Research, Curves Campaign Celebrates Women
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 20, 2007
New advertising for Curves International--dubbed "The Body Campaign"--will celebrate women rather th ...
- Beyond Click-stream: Unraveling The Core
Data and Targeting Insider, Phil Leggiere - Wednesday, December 19, 2007
The operating, usually unconscious, assumption of most behavioral targeting programs is th ...
- Alloy, Zwinky Launch Teen.com Ad Network
MediaDailyNews, Erik Sass - Tuesday, December 18, 2007
Alloy Media + Marketing is joining forces with Zwinky, the virtual wor ...
- Can Behavioral Sell Toothpaste?
Data and Targeting Insider, Steve Smith - Friday, December 14, 2007
Michael Winter, media director, Agency.com, is among the most experienced practitioners ...
- Revenue Science Launches Entertainment Segment
Online Media Daily, - Thursday, December 13, 2007
Revenue Science is launching a behavioral segment for entertainment that will enab ...
- Student Lender End Logo Deals With Colleges
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 12, 2007
...
- Fantasy Fishing League Lures Wal-Mart
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 12, 2007
Irwin Jacobs, a Minneapolis-based financier who owns boat maker Genmar Holdings a ...
- Bringing BT To Main Street: Reality Check
Data and Targeting Insider, Phil Leggiere - Wednesday, December 12, 2007
Like many other groups of insiders, those of us immersed in onli ...
- Comic Books Hot New Ad Medium
Around the Net In Media, William Spain - Tuesday, December 11, 2007
As they try to reach young male consumers, advertisers and their agenci ...
- Egg on Its Facebook
Data and Targeting Insider, Steve Smith - Friday, December 7, 2007
"We simply did a bad job," admitted Facebook founder Mark Zuckerberg th ...
- Microsoft Santa IM Bot Talks Dirty
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 6, 2007
A automated Santa that Microsoft created for children to instant-message with h ...
- Digital World Could Be Marketers' Dream
On Media, Diane Mermigas - Thursday, December 6, 2007
In 2008, mobility and social networking will be powerfully intertwined growth catalyst ...