Revenue Science is launching a behavioral segment for entertainment that will enable advertisers to reach over 22 million unique users.
According to a recent Revenue Science study
conducted by JupiterResearch, the entertainment segment is comprised of particularly receptive consumers: 63% are likely to notice behavioral advertising while engaged in other online activities, and
nearly 72% prefer it to contextual ads. And with nearly two-thirds of this audience shopping online at least once a month, there is ample opportunity to benefit from targeted ad campaigns.
According to the study, 76% of entertainment purchasers took action as a result of viewing online ads. Many entertainment purchasers make purchase decisions quickly, with 60% of purchase processes
lasting 3 days or less.
Revenue Science's other behavioral segments are: travel, technology, auto, health, lifestyle and finance.
--Tanya Irwin