- BT and Social Nets: An Evolution
Show Daily, Tameka Kee - Monday, February 11, 2008
2 years ago, Virgin Mobile was one of the pioneer brands runni ...
- Got An Opinion About The FTC Plans Behavioral Targeting?
Show Daily, Joe Mandese - Monday, February 11, 2008
If you do, you’d better make them known. The deadline for submitti ...
- Rob Graham Bites Dog
Show Daily, Joe Mandese - Monday, February 11, 2008
Queried about whether the CPMs of social networks are in fact diminishin ...
- Why am I getting Viagra ads?
Show Daily, Tameka Kee - Monday, February 11, 2008
Steve Smith says that his daughter is a social media-phile, and s ...
- That's The Way The Cookie Crumbles
Show Daily, Joe Mandese - Monday, February 11, 2008
MediaPost Publisher Ken Fadner got things off to a self-deprecating start th ...
- Cooking BT
Show Daily, Steve Smith - Monday, February 11, 2008
Welcome to OMMA Behavioral. This our second show in this series com ...
- BT: Beyond Impressions
Data and Targeting Insider, Phil Leggiere - Wednesday, February 6, 2008
Behavioral targeting has widely succeeded in changing the rhetoric and terminology ...
- An Old Pro Gets Social
Data and Targeting Insider, Steve Smith - Friday, February 1, 2008
Until just last week, Rich Frankel was widely known in the behavior ...
- Clinton Buys Hour-Long Hallmark Telecast
MediaDailyNews, Wayne Friedman - Friday, February 1, 2008
Looking to grab more mid-America, and possibly the older women demographic, presidenti ...
- Lifetime Focuses On Women's Reactions To Debates
MediaDailyNews, Fern Siegel - Thursday, January 31, 2008
Women may make the difference in this year's presidential race. To pro ...
- BT: Time For A Reality Check
Data and Targeting Insider, Phil Leggiere - Wednesday, January 30, 2008
In just a few short years behavioral targeting has moved from ...
- Zenith Launches Infomercial Unit
MediaDailyNews, Wayne Friedman - Tuesday, January 29, 2008
Sensing growth for long-form advertiser TV commercials, ZenithOptimedia Direct will launch ...
- Adzilla Adds Gabriner As CEO
Online Media Daily, - Tuesday, January 29, 2008
Behavioral targeting firm Adzilla Monday named Toby Gabriner CEO. Gabriner, who h ...
- TruEffect Behavioral Targeting Still Has Flaws
Online Media Daily, Wendy Davis - Tuesday, January 29, 2008
Online ad-serving company TruEffect today will officially launch a new behavioral targeti ...
- A Call To Activism
Data and Targeting Insider, Steve Smith - Friday, January 25, 2008
Not all behavioral targeting needs to sell cars and travel. At t ...
- Future Of TV Ad Market: A Lot Like Online's -- Ad Networks, Behavioral Targeting, Etc.
Online Media Daily, Joe Mandese - Thursday, January 24, 2008
The future of TV advertising will probably be a lot like curre ...
- Breaking The Complexity Barrier
Data and Targeting Insider, Phil Leggiere - Wednesday, January 23, 2008
For larger advertisers, behavioral targeting is no longer a "wish-list" item. It ...
- Rosenberg Takes Helm At Expanding PV Media Group
Online Media Daily, - Wednesday, January 23, 2008
Prime Visibility Media Group has acquired two leading online companies: AdOn Networ ...
- How Retail Bankers Target The Mass Affluent
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 22, 2008
Top-performing banks around the world are tailoring their services across all channe ...
- Clicking, Clicking Everywhere
Data and Targeting Insider, Steve Smith - Friday, January 18, 2008
Performance ad network AdKnowledge reported recently that in 2007 the number ...
- Custom-Fitting BT
Data and Targeting Insider, Phil Leggiere - Wednesday, January 16, 2008
In its still-young life, behavioral targeting has already taken the notion ...
- Measuring The Top Of The Pipeline
Data and Targeting Insider, Steve Smith - Friday, January 11, 2008
You can't get much closer to the full depth and breadth ...
- Channel-Agnostic Video Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, January 9, 2008
Video formats continue to proliferate nearly as fast (sometimes seemingly even faste ...
- Forget Tupperware, Modern Women Hold Taser Parties
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 8, 2008
...
- From the Head To The Torso
Data and Targeting Insider, Steve Smith - Friday, January 4, 2008
As traffic fragments around the Web, finding a large qualified audience ...
- Taking Consumer-Centricity To The Next Level
Data and Targeting Insider, Phil Leggiere - Wednesday, January 2, 2008
We've come a pretty long way in 40 years from "the medi ...
- Call For Questions
Data and Targeting Insider, Steve Smith - Friday, December 28, 2007
At our first MediaPost event devoted to behavioral marketing back in Jul ...
- Thinking Back And Looking Forward
Metrics Insider, Judah Phillips - Friday, December 28, 2007
As 2007 ends, I thought it worth looking back, from the practition ...
- Rediscovering Simplicity
Data and Targeting Insider, Phil Leggiere - Wednesday, December 26, 2007
Plumbing the depths of user history information, connecting a myriad of do ...
- Bawdy Barbies: For Grown-Ups Only
Around the Net In Brand Marketing, Thom Forbes - Monday, December 24, 2007
Heading into the holiday shopping season, the familiar pink and blonde Barb ...