- Interpublic, Jay-Z Team For Multi-Culti Agency
MediaDailyNews, Erik Sass - Monday, February 11, 2008
After ducking out of multicultural advertising targeting African-Americans several years ago, t ...
- Check For Updates From Today's OMMA Behavioral Conference
Online Media Daily, The Editor - Sunday, February 10, 2008
For postings, updates and news developments taking place at today's OMMA Behavior ...
- Revenue Science To Announce Consortium Today At OMMA Conference
Online Media Daily, Tameka Kee - Monday, February 11, 2008
With a constant stream of new ad networks claiming to offer behavior ...
- What Really Annoys Consumers: Hint, It Isn't BT
Show Daily, Joe Mandese - Monday, February 11, 2008
The word annoying came up twice during today's OMMA Behavioral conference, a ...
- The Behavioralization Of Madison Avenue
Show Daily, Joe Mandese - Monday, February 11, 2008
It's been six months since MediaPost’s last OMMA Behavioral conference, and ...
- Federal Trade Ommission
Show Daily, Joe Mandese - Monday, February 11, 2008
It's not unusual to have federal regulators answering questions at some indust ...
- At Last, A Decent Explanation For Dave Morgan's Absence From OMMA Behavioral
Show Daily, Joe Mandese - Monday, February 11, 2008
It seemed hard to believe that MediaPost could host a conference abo ...
- Horan Says Behavioral Targeting Shouldn't Mean Overtargeting
Show Daily, Karl Greenberg - Monday, February 11, 2008
Peter Horan, CEO, IAC Media and Advertising, the first speaker at today ...
- MySpace up against the ropes?
Show Daily, Tameka Kee - Monday, February 11, 2008
Donna Bogatin questioned Arnie Gullov-Singh, vp of product management at Fox Interacti ...
- Stop Targeting Your Consumers
Show Daily, Tameka Kee - Monday, February 11, 2008
Some things may need to change for BT to work, according ...
- I Post, Therefore I Am A Web Page
Show Daily, Joe Mandese - Monday, February 11, 2008
Some leading supporters of social network marketing went public on their oppositi ...
- Online Media and BT - It's not personal
Show Daily, Tameka Kee - Monday, February 11, 2008
IAC's CEO Peter Horan is going against the tide. The business ...
- Boil it Down!
Show Daily, Karl Greenberg - Monday, February 11, 2008
Talking about behavioral targeting strikes me as bit like analyzing a ja ...
- Granular targeting works for smaller companies
Show Daily, Karl Greenberg - Monday, February 11, 2008
Holly Hop, group media drector at Critical Mass, speaking at a pan ...
- Got An Opinion About A New Industry Standards Initiative?
Show Daily, Joe Mandese - Monday, February 11, 2008
If you do, click here
 http://www.btstandards.org to learn details abo ...
- Lotame Raises Lots Of Dough, Claims Breakthrough In Behavioral 'Re-Targeting'
Show Daily, Joe Mandese - Monday, February 11, 2008
Behavioral targeting may be becoming the new industry standard, but many ...
- A Fruitful Conversation
Show Daily, Joe Mandese - Monday, February 11, 2008
It’s not even time for the midday break at the OMMA Behavior ...
- Privacy? Pshaw!
Show Daily, Karl Greenberg - Monday, February 11, 2008
Panelists on social media said that the notion of full disclosure ...
- The Silver Lining Of Negative Linking
Show Daily, Joe Mandese - Monday, February 11, 2008
Asked how IAC deals with the potential brand backlash of advertisers bei ...
- What's So Wrong With Hyper Targeting? Hint, It's Partly About The Hype
Show Daily, Joe Mandese - Monday, February 11, 2008
Talk about starting your conference keynotes off on a downer note. Aft ...
- Elementary Dear Watson, Behavorism Was Reviled
Show Daily, Joe Mandese - Monday, February 11, 2008
There’s nothing that kick starts a conference about a new movement ...
- BT and Social Nets: An Evolution
Show Daily, Tameka Kee - Monday, February 11, 2008
2 years ago, Virgin Mobile was one of the pioneer brands runni ...
- Got An Opinion About The FTC Plans Behavioral Targeting?
Show Daily, Joe Mandese - Monday, February 11, 2008
If you do, you’d better make them known. The deadline for submitti ...
- Rob Graham Bites Dog
Show Daily, Joe Mandese - Monday, February 11, 2008
Queried about whether the CPMs of social networks are in fact diminishin ...
- Why am I getting Viagra ads?
Show Daily, Tameka Kee - Monday, February 11, 2008
Steve Smith says that his daughter is a social media-phile, and s ...
- That's The Way The Cookie Crumbles
Show Daily, Joe Mandese - Monday, February 11, 2008
MediaPost Publisher Ken Fadner got things off to a self-deprecating start th ...
- Cooking BT
Show Daily, Steve Smith - Monday, February 11, 2008
Welcome to OMMA Behavioral. This our second show in this series com ...
- BT: Beyond Impressions
Data and Targeting Insider, Phil Leggiere - Wednesday, February 6, 2008
Behavioral targeting has widely succeeded in changing the rhetoric and terminology ...
- An Old Pro Gets Social
Data and Targeting Insider, Steve Smith - Friday, February 1, 2008
Until just last week, Rich Frankel was widely known in the behavior ...
- Clinton Buys Hour-Long Hallmark Telecast
MediaDailyNews, Wayne Friedman - Friday, February 1, 2008
Looking to grab more mid-America, and possibly the older women demographic, presidenti ...