- ValueClick Tests Predictive Analysts In Behavioral Targeting
Online Media Daily, Laurie Sullivan - Wednesday, March 19, 2008
[Mobile] HOLLYWOOD, Calif. -- ValueClick Media said Tuesday at the OMMA Hollywo ...
- Segmenting Email With Web Analytics
Data and Targeting Insider, Steve Smith - Friday, March 14, 2008
Traditionally, Web analytics of on-site behavior and email metrics have peacefully co-exist ...
- Making Web Site Behavior Adaptive
Data and Targeting Insider, Phil Leggiere - Wednesday, March 12, 2008
For most online marketers the goal of "Web 2.0" has been ...
- Targeting: Looking into the Stars
Media Magazine, Mark Green - Thursday, January 31, 2008
I keep feeling like I am standing on top of an iceber ...
- Will UK Users Tolerate Phorm?
Around the Net In Online Marketing, Ross Fadner - Monday, March 10, 2008
Phorm wants to use your clickstream data to serve you ads. T ...
- How Much Data do Web Firms Collect?
Around the Net In Online Marketing, Ross Fadner - Monday, March 10, 2008
A new study from comScore and The New York Times attempts f ...
- Adware Firm Strikes ISP Partnerships
Around the Net In Online Marketing, Ross Fadner - Friday, March 7, 2008
There's a new type of adware invading British shores. Phorm, a self-describ ...
- BT And Lead Generation
Data and Targeting Insider, Phil Leggiere - Wednesday, March 5, 2008
All leads, as any good marketer knows, are not alike. The challen ...
- Turn Smart Network Combines Targeting Methods
Online Media Daily, Mark Walsh - Monday, March 3, 2008
Turn Inc. today formally launches its automated ad network more than ...
- The Mind Set Of A Brand
Data and Targeting Insider, Steve Smith - Friday, February 29, 2008
Mindset Media comes at behavioral targeting from a different direction and wi ...
- Making A Place For Placement
Data and Targeting Insider, Phil Leggiere - Wednesday, February 27, 2008
The growth of behavioral targeting has decisively shifted the focus of ma ...
- Behavioral Targeting: A Brave New World... Maybe
Online Media Daily, Erik Sass - Tuesday, February 26, 2008
[Behavioral Targeting] PHOENIX -- There's no question that behavioral targeting is t ...
- The Science Of Decisions
Data and Targeting Insider, Steve Smith - Friday, February 22, 2008
Understanding the psychology of purchase behaviors and segmenting online audiences accordingly ...
- Older Consumers Favor TV, Print, But Net Lures Browsers In Big Numbers
MediaDailyNews, Karl Greenberg - Friday, February 22, 2008
If eyeballs are glued to any tube, it's more and more like ...
- Verticalizing BT
Data and Targeting Insider, Phil Leggiere - Wednesday, February 20, 2008
For all its growing technical sophistication, behavioral marketing has remained largely fixat ...
- Smoked Signal
Media Magazine, Steve Smith - Thursday, January 31, 2008
As television leaps into the digital storm, will the blizzard lead ...
- Women Stream TV, Men Prefer YouTube
Around the Net In Online Marketing, Ross Fadner - Friday, February 15, 2008
A new online video study from Nielson Online shows that men te ...
- The Psychology Of Buying
Data and Targeting Insider, Steve Smith - Friday, February 15, 2008
The recently launched 7 Billion People is an intriguing application to e-commer ...
- Organic Search, Behavioral Targeting Big Winners For ROI
Online Media Daily, Tameka Kee - Thursday, February 14, 2008
Marketers pegged organic search and behavioral targeting as the channels that deliver ...
- Former Yahoo Exec Lands At AdKnowledge
Online Media Daily, - Thursday, February 14, 2008
AdKnowledge, which operates the BidSystem behavioral targeting ad network, has hired Er ...
- Thanks For Coming, Coffee Is Being Served In The Foyer
Show Daily, Joe Mandese - Monday, February 11, 2008
Laredo Group’s Jason Heller got his OMMA Behavioral panel off on ...
- Mapping The Sphere of Influence
Data and Targeting Insider, Phil Leggiere - Wednesday, February 13, 2008
Most behaviorally savvy marketers know full well that the "single-click theory" ...
- Just An Online Minute... CDT: Seven Years Of Failed Self-Regulation On Privacy
Just An Online Minute, Wendy Davis - Wednesday, February 13, 2008
The Federal Trade Commission isn't the only group turning its attention ...
- OMMA Panel: Successful Behavioral Targeting Campaigns Require Mutual Effort
Online Media Daily, Tameka Kee - Tuesday, February 12, 2008
If you develop a finely tuned behavioral targeting campaign but choose ...
- IAB Board Formally Adopts Behavioral Targeting Guidelines
Online Media Daily, Wendy Davis - Tuesday, February 12, 2008
The board of the Interactive Advertising Bureau has adopted new guidelines f ...
- Interpublic, Jay-Z Team For Multi-Culti Agency
MediaDailyNews, Erik Sass - Monday, February 11, 2008
After ducking out of multicultural advertising targeting African-Americans several years ago, t ...
- Check For Updates From Today's OMMA Behavioral Conference
Online Media Daily, The Editor - Sunday, February 10, 2008
For postings, updates and news developments taking place at today's OMMA Behavior ...
- Revenue Science To Announce Consortium Today At OMMA Conference
Online Media Daily, Tameka Kee - Monday, February 11, 2008
With a constant stream of new ad networks claiming to offer behavior ...
- What Really Annoys Consumers: Hint, It Isn't BT
Show Daily, Joe Mandese - Monday, February 11, 2008
The word annoying came up twice during today's OMMA Behavioral conference, a ...
- The Behavioralization Of Madison Avenue
Show Daily, Joe Mandese - Monday, February 11, 2008
It's been six months since MediaPost’s last OMMA Behavioral conference, and ...