- Channel One Gets Digital Distribution
MediaDailyNews, Erik Sass - Monday, May 5, 2008
In-school broadcaster Channel One has completed its transition to digital content distributio ...
- Engaging The Socialite
Data and Targeting Insider, Steve Smith - Friday, May 2, 2008
How can social media publishers and advertisers really leverage user-generated content unt ...
- Targeting Feeds
Data and Targeting Insider, Phil Leggiere - Wednesday, April 30, 2008
Advertising money has long been guided by the adage of going ...
- AOL Plans Use Of Tacoda Across Platform-A Network
Online Media Daily, - Wednesday, April 30, 2008
Almost a year after last July¹s $275 million purchase of Tacoda, A ...
- Demystifying Escape
Data and Targeting Insider, Steve Smith - Friday, April 25, 2008
Several years ago, when Universal Studios was feeling a bit depressed ov ...
- FTC's Clueless On BT
Feedback Loop, - Friday, April 25, 2008
I find it fascinating that this is becoming such a federal issu ...
- Predictive BT
Data and Targeting Insider, Phil Leggiere - Wednesday, April 23, 2008
Online marketers often like to think of themselves of themselves as pionee ...
- Next New Networks Partners With Collarity For Behavioral User-Tracking
Online Media Daily, - Wednesday, April 23, 2008
Video micro-television network Next New Networks has partnered with technology company Collari ...
- Talking Back To The FTC
Data and Targeting Insider, Steve Smith - Friday, April 18, 2008
The people (well, about 60 of you) have spoken. When the Feder ...
- Making Video Personal
Data and Targeting Insider, Phil Leggiere - Wednesday, April 16, 2008
Online marketers have made Herculean efforts to better understand the distinct a ...
- Newspaper Association: Proposed Privacy Standards Infringe On Rights
Online Media Daily, Wendy Davis - Monday, April 14, 2008
[Behavioral Targeting] Adding its voice to the debate about behavioral targeting, t ...
- Charles Schwab Should Sponsor 'Caddyshack' and 'Catwoman'
Data and Targeting Insider, Steve Smith - Friday, April 11, 2008
We are years away from addressable forms of TV delivery, but unt ...
- AdBrite Launches Open Targeting Exchange
Online Media Daily, - Friday, April 11, 2008
AdBrite has launched the Open Targeting Exchange (OTX), an open and competiti ...
- FTC Urged To Tighten Standards For Online Marketing To Minors
Online Media Daily, Wendy Davis - Friday, April 11, 2008
[Behavioral Targeting] A coalition of children's advocates today will urge the Feder ...
- Web Companies Raise Volume Of Objections To Privacy Bill
Online Media Daily, Wendy Davis - Thursday, April 10, 2008
[Behavioral Targeting] Web companies are stepping up lobbying efforts against a pendi ...
- BlueLithium, Mindset Media, Media6degrees Join NAI
Online Media Daily, - Thursday, April 10, 2008
The Network Advertising Initiative (NAI) announced that Mindset Media, Media6degrees and Yahoo ...
- Ad Network aCerno Unveils Technology To Distinguish Itself
Online Media Daily, Gavin O'Malley - Thursday, April 10, 2008
[Behavioral Targeting] Ad network aCerno is stepping out from behind the curtai ...
- Targeting Beyond Transactional Behaviors
Data and Targeting Insider, Phil Leggiere - Wednesday, April 9, 2008
Serious brands, most marketers well know, cannot be built, nurtured or sustain ...
- How To Use, Really Use, Behavioral Targeting
Online Media Daily, Yoav Arnstein - Tuesday, April 8, 2008
You can hardly open up your browser these days without hearing abo ...
- AMC Hopes To Alter Upfront Buying Behavior, Offers TV Guarantees Tied To 'Behavioral' Targets
MediaDailyNews, Joe Mandese - Monday, April 7, 2008
In a development demonstrating how much online advertising practices are impacting t ...
- Do Consumers Know Their BT?
Data and Targeting Insider, Steve Smith - Friday, April 4, 2008
With the term "behavioral targeting" only now popping into the public lexico ...
- Marketers Target Influential Cheerleaders To Reach Teens
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 2, 2008
At recent cheerleading camps across the country, Propel, a unit of Gatorad ...
- Letting Consumers Do The Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, April 2, 2008
It took the human race millennia to realize the earth wasn't t ...
- What Do Women Want? Don't Ask The Net
On Media, Diane Mermigas - Wednesday, April 2, 2008
The female demographic is the most misunderstood in the era of drill-dow ...
- Study: Web Users Dislike Being Tracked, Even Anonymously
Online Media Daily, Wendy Davis - Monday, March 31, 2008
[Behavioral Targeting] Web users these days know they are being watched--and they' ...
- Putting Consumers At The Controls
Data and Targeting Insider, Steve Smith - Friday, March 28, 2008
We often talk about consumers being "in control," but we rarely s ...
- Targeting Intent
Data and Targeting Insider, Phil Leggiere - Wednesday, March 26, 2008
Behavioral profiling has made dramatic leaps forward in ever more granularly segmenti ...
- Privacy Group To File FCC Complaint About Behavioral Targeting
Online Media Daily, Wendy Davis - Tuesday, March 25, 2008
[Behavioral Targeting] A leading privacy advocacy group is preparing to file ...
- Privacy, Policy And The FTC
Data and Targeting Insider, Steve Smith - Friday, March 21, 2008
Once again this week, the issue of personal privacy and online ...
- Social Media: Different Medium, Different Methods, Different Metrics
Data and Targeting Insider, Phil Leggiere - Wednesday, March 19, 2008
Particular social networks may come and go in popularity. The buzz abo ...