BlueLithium, Mindset Media, Media6degrees Join NAI

  • April 10, 2008
The Network Advertising Initiative (NAI) announced that Mindset Media, Media6degrees and Yahoo's BlueLithium have all signed on as members. The three additions increase the total number of NAI members to 15 (including Revenue Science and AOL's Tacoda).

As a trade association pushing for self-regulation within the behavioral advertising and targeting space, the NAI's goal is to develop and maintain information-sharing and gathering guidelines, opt-out principles and consumer education campaigns.

--Tameka Kee

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