• Ars Technica, Friday, February 15, 2008 11:45 AM

A new online video study from Nielson Online shows that men tend to be more interested in user-generated video sites like YouTube, while women prefer streams of network TV shows. Men and women also tend to view videos at different times, too. The data comes from Nielsen's new online measurement service, VideoCensus.

The study finds that women 18-34 were almost twice as likely as men in the same age group to stream TV programs on sites like Hulu.com. Nielsen offers no analysis of the data. However, men 18-34 were more than twice as likely to watch short-form videos on sites like YouTube, their Np. 1 destination in December. Other popular sites were Veoh, Break.com and MySpace Video.

Interestingly, most user-generated video consumption came at night and on weekends, between 11 p.m. and 6 a.m. Most streaming TV consumption came on weekdays between 12 p.m. and 2 p.m..

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