• by Joe Mandese  @mp_joemandese, February 11, 2008

Laredo Group’s Jason Heller got his OMMA Behavioral panel off on a questionable note, posing the question, “Why are we here today?

“Is there enough happening with behavioral targeting to warrant us getting together to discuss it for a day.”

Robin Niefield, co-founder and CEO/strategist for Netplus Marketing, apparently thinks so.

“If marketers are talking about it, and if the FTC is talking about it, then we need to be talking about it as an industry,” she said.