• by Joe Mandese , February 11, 2008

If you do, you’d better make them known. The deadline for submitting to the Federal Trade Commission’s request for comments on proposed rules to self-regulate the behavioral marketing industry is approaching. And while the rules will be cast as self-regulation, their interpretation could influence accepted industry practices for years to come, liberalizing or curtailing the flow of data used to plan advertising and media buys based on actual consumer behavior. Key aspects are likely to set guidelines for data warehousing, opt-out policies, and the process for consumers to file complaints and request to have their personal data removed from behavioral targeting databases. Click here http://www.ftc.gov/opa/2007/12/principles.shtm”>here> to review the FTC proposal and make your own comments.