• by Joe Mandese  @mp_joemandese, February 11, 2008

Behavioral targeting may be becoming the new industry standard, but many of BT tools were created for static publishing, and not designed specifically for  the rapidly evolving world of user-generated content. That probably explains why Lotame Solutions announced this morning that it has closed a multi- million dollar “series A” round of financing led by Battery Ventures, with participation from existing investors Hillcrest Management and Betaworks. It seems those VCs are kind of keen on Lotame’s so-called “Crowd Control Technology,” a system that optimizes behavioral targeting by capturing previously unavailable data based on engagement.

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This data-gathering process, which Lotame calls “re-targeting,” is it’s critical app, and one it promises will revolutionize the BT industry.

“We are in a unique position because we deal exclusively with social media, and our business model is based on being an aggregator of intelligence across multiple social networks,” touts Andrew Monfried, founder-CEO of Lotame. “We differ from others in the industry because we share all of our data and knowledge with our clients before, during, and after we deliver campaigns. Lotame prides itself on making our clients smarter. This approach allows our advertisers to maximize ad spend and ROI, while allowing our publishers the opportunity to convert remnant inventory into premium inventory.”  Â