- Economy Suppressing RTD Tea's Growth
Marketing Daily, - Wednesday, November 11, 2009
After several years of exceptional sales gains, ready-to-drink teas' growth has slow ...
- Jamba Juice Promotes Susan Shields To CMO
Marketing Daily, - Tuesday, November 10, 2009
Jamba, Inc. has promoted Susan Shields to SVP and CMO of t ...
- Good Earth Brews Donations, Online Voters Pick Charities
Marketing Daily, Karlene Lukovitz - Friday, November 6, 2009
Good Earth will donate half of its after-tax profits from sales ...
- Illy Uses Stealth Shops To Challenge Starbucks On U.S. Turf
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 3, 2009
IllyCaffè SpA, the high-end coffee maker based in Trieste, Italy, is goi ...
- Starbucks Rewards Change Signals Strategy Shift
Marketing Daily, Karlene Lukovitz - Monday, November 2, 2009
Starbucks' decision to merge its year-old, $25-per-year Gold rewards card and i ...
- SIN Vitality Drink Has Halloween NYC Club Intro
Marketing Daily, - Sunday, November 1, 2009
Following up on its sponsorship campaign with Slacker Radio -- the Intern ...
- Juicy Juice Partners With N.Y. State Parks
Marketing Daily, - Tuesday, October 27, 2009
Nestlé Juicy Juice has committed to investing $350,000 to build playgrounds ...
- Pepsi China Challenge Pulls 34 Million Entries
Marketing Daily, Karlene Lukovitz - Thursday, October 22, 2009
The promotion theme was also carried over into Pepsi's latest television commerci ...
- Coke Ambassadors Taking Social Media Old School With Around The World Trip
Online Media Daily, Gavin O'Malley - Thursday, October 22, 2009
Giving new meaning to the term social media, Coca-Cola is enlisting ...
- Milk's 'White Gold' Stars In Faux Rock Opera
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2009
"What we are hoping is that by engaging teenagers and moms onli ...
- Honest Tea Taps Coke Executive To Expand Distribution
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 21, 2009
...
- Pepsi Max Named Title Sponsor Of NFL International Series
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
The PepsiCo brand will replace Bridgestone beginning with the Oct. 25 ga ...
- Anheuser Signs For Unique 'SNL' Sponsorship
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2009
"SNL" will feature highlights from "SNL" viewing parties that will be host ...
- 'Exotic Functionals' Among Next-Wave Drinks
Marketing Daily, Karlene Lukovitz - Thursday, October 15, 2009
"The same consumers who value local foods, artisan products and traditional fo ...
- Cheers: Bud Light Sole Sponsor For 'SNL' Oct 17
MediaDailyNews, Wayne Friedman - Thursday, October 15, 2009
Anheuser-Busch will buy out all the TV commercial time in this weekend ...
- Coke To Intro Smaller Can In 2 Markets
Marketing Daily, - Wednesday, October 14, 2009
Coca-Cola will roll out a smaller, 7.5-ounce can for its Coca-Cola Class ...
- Izze Promises 'You'll Love What's Inside'
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2009
"The print and digital ads as well as Izze.com are directing consume ...
- Pepsi's Apology For Amp App May Have Ramped Up Criticism
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
PepsiCo's Amp Energy brand launched an iPhone app last Friday that provid ...
- 4 Orange Vodka Promotes Helping Florida Economy
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
Ongoing marketing opportunities include tie-ins to supermarket commodity promotions when retailers promo ...
- Pepsi Does Not 'Score' With #Apologyfail
MoBlog, Mark Walsh - Wednesday, October 14, 2009
No wonder there's been a backlash to PepsiCo's "apology" for the iPho ...
- 7Up Enlists Downbeat Celebs For Marketing Push
Marketing Daily, Karlene Lukovitz - Monday, October 12, 2009
"In recent consumer research, our consumers told us that only 7Up giv ...
- Campari Calendar Features 'Bond' Actress
Marketing Daily, - Thursday, October 8, 2009
Campari's just-released 2010 calendar, the 11th edition, features actress Olga Kurylenko sippi ...
- PepsiCo Profits Up Despite U.S. Beverage Challenges
Marketing Daily, Karlene Lukovitz - Thursday, October 8, 2009
Volume for energy drinks as a whole was also up by doub ...
- Coke Vitamin Drink Ads Canned By UK Ad Watchdog
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
...
- Ocean Spray, Jamba Vie For Big Apple's Attention
Marketing Daily, Karlene Lukovitz - Tuesday, October 6, 2009
Even jaded New Yorkers are likely to take note when encountering ...
- Coke Zero Doubles Down On Facebook
Online Media Daily, Mark Walsh - Tuesday, October 6, 2009
It's been said that everyone has a double somewhere in the worl ...
- Milk's 20-Minute 'White Gold' Rock Opera Sells Only Itself
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 6, 2009
The California Milk Processor Board's
"Battle for Milkquarious" -- a 20-minu ...
- FTC Plans Effort To Educate Kids About Advertising
Marketing Daily, Karl Greenberg - Monday, October 5, 2009
"The distinction between ads and other content is often blurred to t ...
- F&B's, Retailers Lead New Anti-Obesity Coalition
Marketing Daily, Karlene Lukovitz - Monday, October 5, 2009
An unprecedented coalition of more than 40 retailers, food and beverage manufacturer ...
- PepsiCo To Form New Bottling Unit
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
...