- Gatorade's CMO Got Lots Of Miles From Nike Experience
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
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- Pepsi Launches Own Music Label in China
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 6, 2009
"Forget Michael Jackson," Frederik Balfour blogs. Eight-figure post-mortem deals make that ha ...
- Diet Mountain Dew Adds Berries
Marketing Daily, - Wednesday, August 5, 2009
PepsiCo's Mountain Dew brand says that for the first time it ...
- Tecate's 'Caracter' Moves To Outer Package
Marketing Daily, Karl Greenberg - Wednesday, August 5, 2009
Carlos Boughton, brand director of Tecate, tells Marketing Daily that the n ...
- Pepsi's Bottler Buy Gives It More Flexibility With Niche Products
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
PepsiCo finally came to terms with its two largest North American bottle ...
- Burwick's Resignation Could Signal Bigger Changes At Pepsi
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 4, 2009
Pepsi followers are wondering if there's a larger message in the resignati ...
- PepsiCo Taps Beraud For Top Marketing Post
Marketing Daily, - Friday, July 31, 2009
PepsiCo Americas Beverages has tapped Jill Beraud, who served most recently ...
- Sunny D Brings Peel 'n Taste To The Grocery
Marketing Daily, Karl Greenberg - Thursday, July 30, 2009
The company is touting SunnyD Smoothies as a way to get peop ...
- Eight O'Clock Apps Tap Into 'Mad Men's Social Power
Marketing Daily, Karlene Lukovitz - Wednesday, July 29, 2009
"Mad Men Yourself," launched Wednesday on its own microsite (madmenyourself .com), le ...
- Ailing Gatorade Issuing Limited-Edition Jordan Bottle
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 29, 2009
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- Starbucks Dethrones Coke As Top Facebook Brand
Online Media Daily, Mark Walsh - Thursday, July 23, 2009
Giveaways pay on Facebook. Starbucks has surged past Coca-Cola to become t ...
- Gatorade Still Weak Link At PepsiCo
Marketing Daily, Karlene Lukovitz - Wednesday, July 22, 2009
During the quarterly call on Wednesday, PepsiCo chairman/CEO Indra Nooyi said th ...
- Dunkin' Launches Frozen Cappuccino
Marketing Daily, - Thursday, July 16, 2009
The new offering is designed to provide a "strong coffee experience" ...
- Study Sheds Light On Grocery Behavior Shifts
Marketing Daily, Karlene Lukovitz - Thursday, July 16, 2009
Switching to private label isn't the most dominant change in grocery shoppi ...
- Sunkist 'Take A Stand' Campaign Goes Social
Marketing Daily, - Wednesday, July 15, 2009
Sunkist has added a social media twist to its six-year-old "Take ...
- Book Attacks Coke For Its Global Bottling Policies
Around the Net In Brand Marketing, Thom Forbes - Monday, July 13, 2009
Justin Moyer reviews Mark Thomas' book, which exposes Coca-Cola's "shameful unwillingness ...
- Kirin In Talks With Suntory To Create Titan In Drinks
Around the Net In Brand Marketing, Thom Forbes - Monday, July 13, 2009
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- Private Label Continues To Gain Consumer Acceptance
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
The NPD Group says 24% of all food and beverages served ...
- PepsiCo Creates New Product Development Position
Marketing Daily, - Thursday, July 9, 2009
PepsiCo has appointed Jonathan McIntyre to the new position of SVP, Pepsi ...
- Evian's Dancing Babies Take Internet By Storm
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2009
The launch of evianliveyoung.com, created by BETC 4D, is also a b ...
- Earthbound Farm, Naked Juice Using Post-Consumer Plastic
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
Earthbound Farm, the nation's largest grower of organic produce, is announcing tod ...
- Gatorade Puts Its Best Salesman, Michael Jordan, Back To Work
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 9, 2009
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- Coke Finds Japan A Fertile Testing Ground For New Products
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 8, 2009
Sparkling jellied Fanta? Pureed fruit in a pouch? Cold, sweet jellied coff ...
- Q&A With Coke Exec In Charge Of Targeting Black Consumers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 7, 2009
Coca-Cola re-established a dedicated African-American marketing group in 2006 that is head ...
- U.S. Obesity Rates Expanding; Report Cites Failed Policies
Around the Net In Brand Marketing, Thom Forbes - Friday, July 3, 2009
Obesity rates went up in 23 states and decreased in none ov ...
- California Milk Processor Board Tries Poetry
Marketing Daily, - Wednesday, July 1, 2009
The effort, via Grupo Gallegos, involves three 45-second video poems that a ...
- Who Enjoys Mixed Drinks?
Marketing Daily, - Wednesday, July 1, 2009
Top 10 DMAs in which live adults who enjoyed mixed drinks ...
- Pepsi CEO Tours China To Get A Feel For Market
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 1, 2009
PepsiCo chairman and CEO Indra Nooyi has taken a 10-day "immersion" to ...
- High Fructose Corn Syrup Makers Fight Back
Marketing Daily, Karlene Lukovitz - Tuesday, June 30, 2009
In response to Starbucks' release, the Corn Refiners Association issued its ow ...
- Peet's Launches Bottled Iced Teas
Marketing Daily, - Monday, June 29, 2009
Peet's Coffee & Tea, Inc. is launching Peet's Bottled Iced Teas, ready-to-dri ...