PepsiCo Taps Beraud For Top Marketing Post

  • July 31, 2009
PepsiCo Americas Beverages has tapped Jill Beraud, who served most recently as global CMO for PepsiCo, as CMO and president-joint ventures. She succeeds Dave Burwick, CMO of Pepsi's North America beverages division. Burwick has decided to leave the company, per PepsiCo. Beraud will report to PepsiCo Americas CEO Massimo d'Amore.

Beraud will be responsible for PepsiCo America's marketing efforts in both North America and Latin America, as well as PepsiCo's beverage joint ventures in North America, including its category-leading partnerships with Unilever in ready-to-drink teas and Starbucks in coffee. Along with this move, Sarah Robb-O'Hagan, CMO for Gatorade, will report to d'Amore.

Beraud joined PepsiCo in December 2008. She had spent the previous 13 years at Limited Brands, most recently as CMO of Victoria's Secret. --Karl Greenberg

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