- Anheuser Signs For Unique 'SNL' Sponsorship
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2009
"SNL" will feature highlights from "SNL" viewing parties that will be host ...
- 'Exotic Functionals' Among Next-Wave Drinks
Marketing Daily, Karlene Lukovitz - Thursday, October 15, 2009
"The same consumers who value local foods, artisan products and traditional fo ...
- Cheers: Bud Light Sole Sponsor For 'SNL' Oct 17
MediaDailyNews, Wayne Friedman - Thursday, October 15, 2009
Anheuser-Busch will buy out all the TV commercial time in this weekend ...
- Coke To Intro Smaller Can In 2 Markets
Marketing Daily, - Wednesday, October 14, 2009
Coca-Cola will roll out a smaller, 7.5-ounce can for its Coca-Cola Class ...
- Izze Promises 'You'll Love What's Inside'
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2009
"The print and digital ads as well as Izze.com are directing consume ...
- Pepsi's Apology For Amp App May Have Ramped Up Criticism
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
PepsiCo's Amp Energy brand launched an iPhone app last Friday that provid ...
- 4 Orange Vodka Promotes Helping Florida Economy
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
Ongoing marketing opportunities include tie-ins to supermarket commodity promotions when retailers promo ...
- Pepsi Does Not 'Score' With #Apologyfail
MoBlog, Mark Walsh - Wednesday, October 14, 2009
No wonder there's been a backlash to PepsiCo's "apology" for the iPho ...
- 7Up Enlists Downbeat Celebs For Marketing Push
Marketing Daily, Karlene Lukovitz - Monday, October 12, 2009
"In recent consumer research, our consumers told us that only 7Up giv ...
- Campari Calendar Features 'Bond' Actress
Marketing Daily, - Thursday, October 8, 2009
Campari's just-released 2010 calendar, the 11th edition, features actress Olga Kurylenko sippi ...
- PepsiCo Profits Up Despite U.S. Beverage Challenges
Marketing Daily, Karlene Lukovitz - Thursday, October 8, 2009
Volume for energy drinks as a whole was also up by doub ...
- Coke Vitamin Drink Ads Canned By UK Ad Watchdog
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
...
- Ocean Spray, Jamba Vie For Big Apple's Attention
Marketing Daily, Karlene Lukovitz - Tuesday, October 6, 2009
Even jaded New Yorkers are likely to take note when encountering ...
- Coke Zero Doubles Down On Facebook
Online Media Daily, Mark Walsh - Tuesday, October 6, 2009
It's been said that everyone has a double somewhere in the worl ...
- Milk's 20-Minute 'White Gold' Rock Opera Sells Only Itself
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 6, 2009
The California Milk Processor Board's
"Battle for Milkquarious" -- a 20-minu ...
- FTC Plans Effort To Educate Kids About Advertising
Marketing Daily, Karl Greenberg - Monday, October 5, 2009
"The distinction between ads and other content is often blurred to t ...
- F&B's, Retailers Lead New Anti-Obesity Coalition
Marketing Daily, Karlene Lukovitz - Monday, October 5, 2009
An unprecedented coalition of more than 40 retailers, food and beverage manufacturer ...
- PepsiCo To Form New Bottling Unit
Around the Net In Brand Marketing, Thom Forbes - Monday, October 5, 2009
...
- Stella Artois, Ferrero Back 'Man Shops Globe'
Marketing Daily, Fern Siegel - Thursday, October 1, 2009
As the series' presenter, Stella Artois will be integrated throughout Sundance's marketi ...
- Coke, Bottler Launching Campaign Against Soda Tax
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 30, 2009
...
- Who's Drinking Energy Beverages?
Marketing Daily, - Tuesday, September 29, 2009
Top 10 DMAs in which reside adults who drank an energy dri ...
- Early Products Containing Stevia May Taint Consumer Perception
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 29, 2009
A senior analyst at Mintel says that some of the stevia-sweetened produc ...
- Coca-Cola, Other Mainstream Marketers Taking Kombucha Cure
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 24, 2009
Laraine Dave says a concoction made from black tea and sugar th ...
- MADD Launches Line of Virgin Cocktails
Marketing Daily, - Friday, September 18, 2009
Who says activists can't market? Mothers Against Drunk Driving (MADD) has sign ...
- Soda Turns Into 'Oozing White Gelatinous Mounds'
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
A new public awareness campaign from the New York City Department ...
- Debate Over Fructose Tax Starts To 'Fizz Over'
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
Dr. Barry Popkin, co-author of a widely quoted study that noted t ...
- Elsie The Cow Parties With Selena Gomez
Marketing Daily, Karlene Lukovitz - Wednesday, September 16, 2009
The event is designed to tie in with a Gomez record launc ...
- Just An Online Minute... Mekhong Drops Anchor At Apotheke
Just An Online Minute, Kelly Samardak - Wednesday, September 16, 2009
Apotheke. Immediately, because it's described as an unmarked door in Chinatown, ...
- Naked Juice Launches Viral Eco Campaign
Marketing Daily, - Monday, September 14, 2009
As a follow-up to its recent announcement that is has become t ...
- First U.S. Effort To Raise A Glass To Rhone Wine
Marketing Daily, Karl Greenberg - Friday, September 11, 2009
Jon Frederickson, principal of Woodside, Calif.-based Gomberg Frederickson and Associates, says ...