- Milk Board Debuts Dairy Family Documentaries
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
The California Milk Advisory Board has developed 15 "mini-documentaries" profiling
dai ... - Digital Confab Convo Turns To Social Media
Marketing Daily, Karl Greenberg - Thursday, December 3, 2009
While she doesn't say email is dead exactly, former Google marketer Cla ...
- PBM Wins $13.5 Million In Damages Against Mead Johnson
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 3, 2009
Alex Palmer's take on a court victory by private label infant formu ...
- Coca-Cola Embarks On Global Fanta Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 1, 2009
The first global campaign for Coca-Cola's Fanta brand in nearly five yea ...
- Marketers Brace For Regulatory Heat In '10
Marketing Daily, Karlene Lukovitz - Monday, November 30, 2009
Despite the "very impressive strides" made in the children's arena since t ...
- Wine Growth Resuming, At Least For Domestics
Marketing Daily, Karlene Lukovitz - Wednesday, November 25, 2009
Mintel confirms that domestic wines have proved somewhat recession-proof. And thanks ...
- Coke Opens Happiness Via Educational Promotion
Engage:Hispanics, Joe Kutchera - Wednesday, November 25, 2009
"This promotion provides a tangible tool for being able to attain th ...
- Coca-Cola Lays Out Its Vision For a Consumer-Centric Future
Around the Net In Brand Marketing, Thom Forbes - Monday, November 23, 2009
During a conclave called 2020Vision that it held in Atlanta last we ...
- Mintel Predicts 2010's Trendy Flavors
Marketing Daily, - Wednesday, November 18, 2009
Cardamom and sweet potatoes will lead the list of trendy flavors employ ...
- Coke Targets Multicultural Communities Year Round
Marketing Daily, David Goetzl - Thursday, November 19, 2009
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision a ...
- Coke Targets Multicultural Communities Year Round
MediaDailyNews, David Goetzl - Wednesday, November 18, 2009
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision a ...
- Minute Maid First Step In Rebranding Of Coke's Global Juices
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 18, 2009
One commenter to the Brand Republic story points out that the n ...
- Welch's, Scholastic Help Schools Grow Gardens
Marketing Daily, - Tuesday, November 17, 2009
Welch's and Scholastic Parent & Child magazine are sponsoring a "Harvest Grant ...
- Vitaminwater Partners With 50 Cent For IPhone App
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2009
In addition to being able to remix the new single, 50 Ce ...
- Coca-Cola Begins Global Launch Of 'PlantBottle'
Marketing Daily, - Monday, November 16, 2009
The PET plastic bottles, made partially from plants, is 100% recyclable a ...
- Nestlé Waters Stresses Regional Brands' Sourcing
Marketing Daily, Karlene Lukovitz - Monday, November 16, 2009
The TV commercial's Poland Spring, Arrowhead and Deer Park versions rolled o ...
- New Congressional Bill: Smackdown On Kids' TV Ads
Marketing Daily, David Goetzl - Monday, November 16, 2009
A leading ad industry trade group is dyspeptic over a congressional bi ...
- Welch's Launching Its 'Real. Grape. Goodness' Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
...
- Economy Suppressing RTD Tea's Growth
Marketing Daily, - Wednesday, November 11, 2009
After several years of exceptional sales gains, ready-to-drink teas' growth has slow ...
- Jamba Juice Promotes Susan Shields To CMO
Marketing Daily, - Tuesday, November 10, 2009
Jamba, Inc. has promoted Susan Shields to SVP and CMO of t ...
- Good Earth Brews Donations, Online Voters Pick Charities
Marketing Daily, Karlene Lukovitz - Friday, November 6, 2009
Good Earth will donate half of its after-tax profits from sales ...
- Illy Uses Stealth Shops To Challenge Starbucks On U.S. Turf
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 3, 2009
IllyCaffè SpA, the high-end coffee maker based in Trieste, Italy, is goi ...
- Starbucks Rewards Change Signals Strategy Shift
Marketing Daily, Karlene Lukovitz - Monday, November 2, 2009
Starbucks' decision to merge its year-old, $25-per-year Gold rewards card and i ...
- SIN Vitality Drink Has Halloween NYC Club Intro
Marketing Daily, - Sunday, November 1, 2009
Following up on its sponsorship campaign with Slacker Radio -- the Intern ...
- Juicy Juice Partners With N.Y. State Parks
Marketing Daily, - Tuesday, October 27, 2009
Nestlé Juicy Juice has committed to investing $350,000 to build playgrounds ...
- Pepsi China Challenge Pulls 34 Million Entries
Marketing Daily, Karlene Lukovitz - Thursday, October 22, 2009
The promotion theme was also carried over into Pepsi's latest television commerci ...
- Coke Ambassadors Taking Social Media Old School With Around The World Trip
Online Media Daily, Gavin O'Malley - Thursday, October 22, 2009
Giving new meaning to the term social media, Coca-Cola is enlisting ...
- Milk's 'White Gold' Stars In Faux Rock Opera
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2009
"What we are hoping is that by engaging teenagers and moms onli ...
- Honest Tea Taps Coke Executive To Expand Distribution
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 21, 2009
...
- Pepsi Max Named Title Sponsor Of NFL International Series
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
The PepsiCo brand will replace Bridgestone beginning with the Oct. 25 ga ...