Vitaminwater Partners With 50 Cent For IPhone App

Vitamin Water

Vitaminwater and 50 Cent have teamed up to launch a new iPhone app that allows fans to remix parts of 50 Cent's album on their device.

On the 50's Sound Lab App, users can create and share their own mixes of "Baby by Me," the first single from 50 Cent's LP "Before I Self Destruct," via their iPhone or iPod Touch.

In addition to being able to remix the new single, 50 Cent is giving one aspiring fan a chance to show off their skills with him in the recording studio. Once all of the Vitaminwater remixes have been uploaded, 50 Cent will scout out the best remix of his latest single and invite that person to meet up with him.

Users can record and share their personal mixes via Facebook, email, or on the interactive music companion site: The app will be available as long as 50 Cent is scouting the remixes. The deadline for these is Feb. 16, according to a Vitaminwater spokesperson.



"There is a marketing and press strategy in place to raise awareness of the app," said Vitaminwater spokeperson Jesse Parker Stowell, who declined to provide further details.

The 50's Sound Lab App is powered by Moderati's Romplr remix platform. Romplr allows fans to interact with music by creating their own versions of tracks by their favorite artists, thereby becoming part of the creative process themselves. The 50's Sound Lab App gives fans access to the key elements of the original recording and provides creative tools to personalize the new single. 50's Sound Lab App is available for free from the App Store on iPhone and iPod touch.

"50 Cent is a part of the Vitaminwater family and we are excited to be able to share his new single with everyone through this groundbreaking social media experience," said Rohan Oza, CMO of Vitaminwater, in a statement. No one from Vitaminwater marketing was available to speak to the media on Tuesday, according to Stowell.

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