- Mintel: F&B Launches Dropped Nearly 30% In '09
Marketing Daily, Karlene Lukovitz - Tuesday, January 26, 2010
The lingering economic downturn clearly caused smaller companies, which typically introduce ...
- Coca-Cola's New Video Proves Brand Happiness Can Be Viral
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 26, 2010
Strange things happen when a Coke machine is placed in a colle ...
- Miller High Life Goes Long(er), Bowl Spot Toasts Small Biz
Marketing Daily, Karlene Lukovitz - Monday, January 25, 2010
Miller High Life won't be doing another one-second commercial for this year ...
- Coke Bottle Is Part Plant But It Feels and Functions Like Plastic
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
...
- Sunkist Teams With Dick Vitale For Contest
Marketing Daily, - Tuesday, January 19, 2010
Sunkist Soda has teamed up with Dick Vitale to find the be ...
- Kara DioGuardi To Judge Folgers Contest
Marketing Daily, - Tuesday, January 19, 2010
Folgers is inviting Americans to create their own versions of its 25-year-o ...
- Coke Scores With First Viral Video
Marketing Daily, Karlene Lukovitz - Tuesday, January 19, 2010
Coke couldn't have scripted better responses: Students laugh and jump, pass t ...
- Who's Drinking Diet Soda?
Marketing Daily, - Tuesday, January 19, 2010
Top 10 DMAs in which reside adults who drank diet soda ...
- 5-Hour Energy Takes Counter-Top Approach To Distribution
Around the Net In Brand Marketing, Thom Forbes - Monday, January 18, 2010
Barry Silverstein examines the very successful seat-of-the-pants approach that Living Essentials found ...
- Milk Industry Reaching Hispanics Via Integrated Efforts
Marketing Daily, Karlene Lukovitz - Friday, January 15, 2010
This latest Hispanic celebrity ad -- showing de la Fuente, wife Angeli ...
- Coke Gets Millions In Media Value From 'Idol'
Marketing Daily, Wayne Friedman - Friday, January 15, 2010
Coca-Cola gets some big-star media value for its on-air, branded content ...
- Gatorade Continues Marketing Overhaul With New VP
Around the Net In Brand Marketing, Thom Forbes - Thursday, January 14, 2010
Gatorade has hired 10-year Nike executive Andrea Fairchild as its vp-brand marketin ...
- Jamba Juice Launching Hot Beverages
Marketing Daily, - Wednesday, January 13, 2010
The 10 hot beverages will include three different tea latte "Hot Blen ...
- Pepsi's Pumped-Up 'Refresh' Initiative Kicks Off
Marketing Daily, Karlene Lukovitz - Wednesday, January 13, 2010
As of today, the Pepsi Refresh site is open to submissions f ...
- Dr Pepper Cuts Deal To Entice EA Gamers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 13, 2010
Customers who buy marked Dr Pepper bottles and fountain cups will ...
- Pepsi Signs Hugh Jackman For Global Lipton Ice Tea Push
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 12, 2010
...
- Celestial Seasonings Quiz Aids Rain Forests
Marketing Daily, - Tuesday, January 5, 2010
To promote its new green tea line, Celestial Seasonings is making ...
- CSPI Charges Brands With Mislabeling In FDA Report
Marketing Daily, Karlene Lukovitz - Saturday, January 2, 2010
Many major companies, including Coca-Cola, Kellogg, Kraft, General Mills and Nestlé, contin ...
- Good Earth Sponsors Favorite Charity Contest
Marketing Daily, - Tuesday, December 29, 2009
To kick the New Year off with a giving vibe, Good Ear ...
- Compete: Pepsi's Online Push A Smart Play
Marketing Daily, Mark Walsh - Wednesday, December 30, 2009
PepsiCo earlier this month revealed it won't run any ads for i ...
- 'Anti-Energy' Drinks Poised To Make A Splash
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
Drinks with names like Mary Jane's Relaxing Soda, Slow Cow and ...
- Eight O'Clock Offers Facebook 'How To' Video
Marketing Daily, Karlene Lukovitz - Sunday, December 27, 2009
"We believe that 'connecting over Facebook' is similar to 'connecting over coffee' ...
- Nestlé Juicy Juice, Boost Get FDA Warning Letters
Marketing Daily, - Wednesday, December 23, 2009
The Food and Drug Administration has sent warning letters to Nestl ...
- Dr Pepper Snapple Group Doing Much Better On Its Own
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 23, 2009
Dr Pepper Snapple Group has seen its market share grow -- 0 ...
- Who's Buying Sports Drinks?
Marketing Daily, - Thursday, December 17, 2009
Top 10 DMAs in which reside adults who imbibed a sports dri ...
- After 23 Years, Pepsi To Sit Out Super Bowl
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
Suzanne Vranica reports that PepsiCo will not advertise its beverages in Sup ...
- New At Gatorade In 2010: Face, Products
Around the Net In Brand Marketing, Nina Lentini - Tuesday, December 15, 2009
Natalie Zmuda writes that Gatorade, granddaddy of the sports drink category, ...
- Gatorade Fans To Pick All-Time-Best HS Football Player
Marketing Daily, - Friday, December 11, 2009
To mark the 25th anniversary of its high school National Football Play ...
- Coke Products Returning To Costco
Around the Net In Brand Marketing, Thom Forbes - Friday, December 11, 2009
...
- Action Picks Up On Consumer Products M&A Front
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
Procter & Gamble is close to an agreement to buy Sara Lee ...