- Dairy Industry Backs First Lady's 'Let's Move' Effort
Marketing Daily, Aaron Baar - Friday, February 26, 2010
A print advertisement touting the program will run in USA Today, T ...
- Coca-Cola Bottler Deal Signals Shift In Distribution Strategy
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
Coca-Cola's purchase of Coca-Cola Enterprises' North American operations marks a major chan ...
- Coca-Cola Buys CCE North American Bottling Business
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 25, 2010
...
- Snapple Launches Promo With Yahoo Sports
Marketing Daily, Karl Greenberg - Wednesday, February 24, 2010
Snapple underwrites the show as part of its media buy and partnersh ...
- Snapple Sponsors Yahoo Sports' 'Out of Bounds'
MediaDailyNews, Karl Greenberg - Wednesday, February 24, 2010
Dr Pepper's Snapple Group this week launches a promotional tie-in with Yah ...
- Pepsi Pushes Social Graphs To Help Consumers Build Identity And Brand Loyalty
Online Media Daily, Laurie Sullivan - Monday, February 22, 2010
Brands need to stop shouting at consumers and pull them up ...
- Milk Board Launches 'Mucho Más Que Leche'
Marketing Daily, Karl Greenberg - Saturday, February 20, 2010
The campaign, by Long Beach, Calif.-based Grupo Gallegos, touts the nutritional benefi ...
- Odwalla Will Plant Trees In Branding Deal With All 50 State Parks
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
Juice brand Odwalla is launching a promotion in June in all ...
- Bobble Aims To Become The Brita Of Portable Water Bottles
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
...
- Double Coverage
Media Magazine, David Goetzl - Wednesday, January 6, 2010
The office is sparsely decorated, but exemplifies the dichotomy between a care ...
- Just An Online Minute... Who Knew Rum Was The Young Urban Perfectionist's Drink?
Just An Online Minute, Kelly Samardak - Thursday, February 18, 2010
I do like piña coladas, but I am not into getting caug ...
- Who Drinks Grapefruit Juice?
Marketing Daily, - Thursday, February 18, 2010
Top 10 DMAs in which reside adults who drank grapefruit juice ...
- D-Howard Switches From Coke To Pepsi: Now Drinking Gatorade
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
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- Soda: A Sin We Sip Instead Of Smoke?
Around the Net In Brand Marketing, Thom Forbes - Monday, February 15, 2010
...
- Sprite Launches First Integrated Global Campaign
Marketing Daily, Karlene Lukovitz - Thursday, February 11, 2010
The campaign, dubbed "The Spark" in reference to the brand's 2009-updated log ...
- Moët & Chandon To Star At Academy Awards
Marketing Daily, - Wednesday, February 10, 2010
Moët & Chandon's flagship champagne, Impérial, Grand Vintage 2003 and Nectar Impéri ...
- Pepsi, Coke Will Make Calorie Counts More Prominent
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 10, 2010
PepsiCo and Coca-Cola, which were among the companies to issue statements supporti ...
- Coke Launches NASCAR 'Track Walks'
Marketing Daily, - Tuesday, February 9, 2010
The program will kick off at Feb. 14's 2010 Daytona 500. Pri ...
- One Bowl = 2 Servings. FDA May Fix That
Around the Net In Brand Marketing, Thom Forbes - Monday, February 8, 2010
...
- Monday-Morning Quarterbacking Change You Can Drink
Online Media Daily, John Capone - Friday, February 5, 2010
Nielsen found that Pepsi became the second-most-talked-about brand online related to t ...
- Crying Foul On Pepsi's Social Media Cop-Out
The Social Graf, Erik Sass - Monday, February 8, 2010
In adolescence many of us discovered that you can get "cool" poin ...
- New Belgium Brewing Gets 'Hopped Up'
Marketing Daily, Karlene Lukovitz - Wednesday, February 3, 2010
"Our brands are obviously among our strongest assets, so we support th ...
- McDonald's Brings It Home: Frappes Land in Chicagoland
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 3, 2010
Frappes, the second wave of McDonald's big beverage offensive that's primarily target ...
- Coke Zero Enters 'Bracketville' Via Contest
Marketing Daily, Tanya Gazdik - Tuesday, February 2, 2010
Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhan ...
- Coke Overtakes Pepsi In Juices; Category Poised For Growth
Around the Net In Brand Marketing, Thom Forbes - Monday, February 1, 2010
Coca-Cola's juice brands have topped those of PepsiCo in the U.S. fruit-jui ...
- Coke Unveils Integrated Super Bowl Platform
Marketing Daily, Karlene Lukovitz - Thursday, January 28, 2010
Those who send virtual gifts on Facebook in the days leading ...
- Bud Light Parties In Miami Beach
Marketing Daily, - Wednesday, January 27, 2010
Bud Light will take over Miami's Surfcomber Hotel and turn it in ...
- Nestlé Waters To Move Headquarters
Marketing Daily, - Wednesday, January 27, 2010
The 12-mile move to an Oracle-owned facility at 900 Long Ridge Rd ...
- Bud Light Tossing 'Drinkability'; Horses May Stay In Barn
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 27, 2010
A Super Bowl without Clydesdales? Could be, Suzanne Vranica reports. Anheuser-Busch InB ...
- Miller High Life Will Poke Jabs At 'Muckety-Muck' A-B
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 27, 2010
Todd Wasserman tells us that Miller High Life, which has been nippi ...