- Fortified Waters, Sports Drinks Show Greatest Decline
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
The beverage category declined 3.1% in volume in 2009 -- the seco ...
- IRI Ranks '09's Top Product Launches
Marketing Daily, Karlene Lukovitz - Tuesday, March 23, 2010
While brand extensions historically have not outsold newly developed brands, the t ...
- After A Century, Coke Inks New MSG Deal
Marketing Daily, Karl Greenberg - Tuesday, March 23, 2010
This time around, however, Coca-Cola and its brands get a range ...
- Indra Nooyi Says Pepsi Beverages Will Learn From Its Mistakes
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
Admitting to analysts that last year was not a good one f ...
- Eight O'Clock Coffee Dangles Free Bags In Promo
Marketing Daily, - Monday, March 22, 2010
With every vote, fans will be entered to win a random week ...
- Hello! Goodby Back With Effort For Milk Board
Marketing Daily, Karl Greenberg - Monday, March 22, 2010
Next month, the campaign continues with a Facebook-based game about Mootopia where ...
- Coke Zero Finds Social Success
Online Media Daily, Gavin O'Malley - Monday, March 22, 2010
Late last year, Coca-Cola tapped Mediatronica, a social media technology and servic ...
- PepsiCo Develops 'Designer Salt' To Chip Away at Sodium Intake
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
The powdery salt crystals are shaped and sized in a way th ...
- New Lipton Ice Tea Campaign Stars Hugh Jackman
Marketing Daily, - Friday, March 19, 2010
The first commercial, "Tokyo Dancing Hotel," features Jackman appearing to be "tir ...
- Red Bull Air Races Give Cirrus Global Platform
Marketing Daily, Karlene Lukovitz - Friday, March 19, 2010
This year, Cirrus Aircraft will be a highly visible sponsor for a ...
- F&B Industry Backs New School Nutrition Standards
Marketing Daily, Karlene Lukovitz - Thursday, March 18, 2010
The agreement is included in the newly introduced Healthy, Hunger-Free Kids Ac ...
- McDonald's Bets Pricing Drinks At $1 Will Heat Up Summer Sales
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 18, 2010
McDonald's executives and Coca-Cola executives are trying to convince franchisees that selli ...
- At OMMA: Pepsi's Katz Dismisses 'Pop Culture'
Marketing Daily, Staff Writers - Thursday, March 18, 2010
"With the decentralization of information, having a Britney Spears commercial isn't importa ...
- Pepsi's High-Calorie Drinks Dropping Out Of High School
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 17, 2010
PepsiCo says it will remove high-calorie sweetened drinks from schools for ki ...
- Red Mango Intros Probiotic Smoothies, Parfaits
Marketing Daily, - Tuesday, March 16, 2010
The Red Mango all-natural nonfat yogurt chain has introduced a new li ...
- Coke Uses Digital Billboards To Engage Passersby
Marketing Daily, David Goetzl - Wednesday, March 17, 2010
Chris Gagen, a managing director at out-of-home agency Posterscope, offered a ca ...
- Bud Light's Weak 'Drinkability' Campaign Flowed From Consultant
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 16, 2010
Jeremy Mullman traces Bud Light's woes -- it posted its first lo ...
- Bottler Consolidation at Coke, Pepsi Adds Pressure to Small Players
Around the Net In Brand Marketing, Thom Forbes - Monday, March 15, 2010
Managing relations with their remaining independent bottlers will be key to drivi ...
- Celestial Seasonings Intros Kombucha Line
Marketing Daily, - Friday, March 12, 2010
The line is the first to "augment Kombucha's naturally occurring enzymes, probioti ...
- Tropicana: Trying To Make A Greener Orange Juice
Around the Net In Brand Marketing, Thom Forbes - Friday, March 12, 2010
...
- Jamba And PTA Team To Create Fruit Smoothie
Marketing Daily, - Thursday, March 11, 2010
Jamba Juice has introduced Five Fruit Frenzy, a smoothie developed in conjuncti ...
- Youth Curious About Mustang, Xbox, Coke
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
Marketing firm Frost & Sullivan analyzed queries made to ChaCha in t ...
- Founders Take Hint From Yoga Studios To Mass Distributors
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 9, 2010
Laurie Burkitt tells the engaging tale of the growth of Hint ...
- Sunsweet: 'This Isn't Your Father's Prune Juice'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 9, 2010
...
- Diet Coke Eyes 'Next Gen' Consumers
Around the Net In Brand Marketing, Thom Forbes - Friday, March 5, 2010
"Stay," a new spot for Diet Coke that will make its deb ...
- New York Soda Tax Proposal Erupts Into Ad Battle
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 3, 2010
The Alliance for a Healthier New York is running ads urging N ...
- Starbucks Testing Large Containers For Iced Coffees, Teas
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 3, 2010
Starbucks is testing iced teas and iced coffees in a 31-ounce contain ...
- Expect More Joint Marketing By PepsiCo, Frito-Lay
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
PepsiCo CEO Indra Nooyi says that now that the company has acquir ...
- Gatorade Dumps Woods But Continues Support Of Foundation
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
...
- Pepsi Backs 2010 Outlook; Closes Bottler Purchases
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
...