"There were a couple of brand refreshes that didn't work and a couple of agency partners that were misinterpreted or
misquoted, and that led to controversy in North American beverages," Nooyi said in an address opening a two-day meeting.
Among the gaffes Nooyi cited was the failure to obtain buy-in for changes from the entire organization in its effort to move quickly. The unit also learned it's not possible to stop a program mid-stream, with Nooyi citing the massive refresh of Gatorade in the midst of the recession. She also spoke about the importance of "sweating the details." But with "most of that work behind us," she painted a rosy picture for the future.