To kick the New Year off with a giving vibe, Good Earth is sponsoring a fund-raising effort called the Good Earth Cares donation. The tea and coffee brand will give a hefty 50% of its after-tax
profits, through the end of February, to three charities.
The winning causes will be selected by online voting at goodearthcares.com; so far, the candidates with the most votes are the
American Foundation for Children with AIDS, Operation Gratitude and the Home Safety Council. Good Earth is owned by the Tata Group, based in India, with U.S. headquarters in Montvale, N.J.--Sarah
Mahoney