• The Wall Street Journal, Thursday, December 17, 2009 11 AM

Suzanne Vranica reports that PepsiCo will not advertise its beverages in Super Bowl XLIV because its new strategy -- cause-related marketing -- is too difficult to explain in a 30-second spot. However, snack brand Doritos will rejoin the expensive lineup.

A campaign to kick off its "Pepsi Refresh Project" will begin in coming weeks, she writes. Under it, Pepsi will give $20 million from its ad budget next year to community projects proposed and selected by community members.

Pepsi will spend 60% more on online ads in 2010 than it did this year. It will be relying largely on Web ads and public relations to market its Pepsi brand because, it says, that's the best way to reach younger audiences and to keep consumers involved with its brand. Ads will carry the new slogan, "Every Pepsi Refreshes the World."

Read the whole story at The Wall Street Journal »