Celestial Seasonings Quiz Aids Rain Forests

  • January 5, 2010
To promote its new green tea line, Celestial Seasonings is making a donation to Conservation International's Protect an Acre program each time a Facebook user takes a new "PossibiliTEAS" quiz on the brand's Facebook fan page.

The quiz asks personal preference questions designed to determine which one of the nine symbolic Asian characters on the boxes of Celestial's nine varieties of green tea the individual "aligns" with. (For instance, the dragon featured on Authentic Green Tea represents "awakening.")

The company will donate $1 per participant -- up to $50,000 -- to the tropical forests conservation program.--Karlene Lukovitz

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