• NY Sports Journalism, Thursday, January 14, 2010 10:49 AM

Gatorade has hired 10-year Nike executive Andrea Fairchild as its vp-brand marketing, Barry Janoff reports. She succeeds John Galloway, who left Gatorade last year. Fairchild's first task will be to help with the spring launch of the G Series, a line of products "intended to provide fuel, fluid and nutrients before, during and after activity."

"Andrea's experience and leadership will help her hit the ground running as Gatorade continues to transform from a sports drink to a sports performance innovation company," says Gatorade CMO Sarah Robb O'Hagan. Fairchild also will help to "identify future innovation opportunities" as well as additional retail channels.

PepsiCo plans to spend about $30 million in 2010 on new Gatorade product lines and packaging, in addition to its ad spend, which topped $20 million in 2009, according to TNS Medial Intelligence.

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