Tag results for "bidding"
- Trump To Extend TikTok Sell-Off For Third TimePresident Trump is expected to sign another executive order to push ba ...
- X Names Polymarket Its Official 'Prediction Market Partner'X has partnered with Polymarket, a crypto-based prediction marketplace where users ma ...
- Google Makes 'Biggest' Update To Smart BiddingThe same business bidding for ad space can now also open b ...
- Amazon Focuses On Performance Tools For PublishersAmazon Publisher Services has stepped up its focus on performance-based tools f ...
- IAB Europe Data Consent Framework Ruled Illegal By Belgian CourtThe IAB Europe Transparency & Consent Framework used as the foundation f ...
- Google Rejects Breakup, But Mulls Other Remedy ConcessionsGoogle said at the ad tech antitrust remedies hearing Friday that ...
- Google Ads Change: Serves At Top And Lower PageGoogle continues to make updates and upgrades to its search auction syst ...
- MGID Release Of CPA Bidding Algorithm To Follow CTR ToolMGID recently released AI-powered CTR Guard, designed to combat ad fatigue a ...
- Microsoft Quietly Changes Video Placement, Bid ReportingChanges for Microsoft Monetize, a web-based platform that helps publishers sell the ...
- Google Optimization Score For Ads Identifies Competitor ImpactsGoogle's Optimization Score that provides recommendations to improve ad performance has be ...
- Hart Agency Finds Higher Performance From AI In Bidding TechHart VP of Media and Analytics Kira Clifton said the smart biddi ...
- Google Sunsets Video Ad Platform To Prioritize AI CampaignsFeatures from an older performance ad video product will fold into ...
- Taboola Offers Ad Bidding Product To All Of Its AdvertisersThe tool is already used by most of Taboola's advertisers. ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- TikTok Testing Visual Search For EcommerceTikTok is testing the ability for users to take or upload ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And CreativeMetrics and measurement to determine bidding and budgets have become increasingly compl ...
- SSP Fires Back At Adalytics' Fake ID Injection ClaimAdalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Google Faces New Allegations Over U.S. Ad-Exchange MonopolyA class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Has Google's Gemini Chatbot Just Rewritten History?Google is facing a backlash in response to its AI chatbot Gemi ...
- Strike A Chord: The Connection Between Music And SearchAmy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV SolutionThe solution aims to streamline and improve transparency in CTV programmatic buy ...
- Google, Microsoft Prep Marketers For Holiday Buying SeasonOnline and other non-store sales included in the NRF's total estimates a ...
- Agentio Built A Platform For YouTube Creators To Sell Ad SlotsAgentio has built an AI-powered platform for creators to sell ad slo ...
- Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing TechnologyThe ad industry has actively poured billions of dollars into automating process ...
- Yelp Adopted AI - Then It Really Adopted AIYelp is benefiting from an advanced bidding system by advancing AI technolog ...
- Merkle Transitioned To Google PMax, Then Ad Performance FellThe agency cited AI for the lack of consistency in ad performanc ...
- Google Privacy Sandbox And The Radical Departure From Ad TargetingGoogle's Privacy Sandbox is a radical departure from how the industry targe ...
- Behind Bid Shading's $6.6B FailureBid shading is a popular programmatic ad strategy, but was created ...
- DoubleVerify And Outbrain Partner On Pre-Bid Fraud Avoidance ToolsDoubleVerify's solutions will be integrated into Outbrain's branding platform Onyx. ...
