- Kennet Partners, Joe Wang Take Majority Stake In TreeHouse
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 11, 2015
Financial investment firm Kennet Partners and co-investor Joe Wang made a $ ...
- Forget Viewability - Nielsen Study Shows What's On Mobile Users' Minds
RTBlog, Tyler Loechner - Wednesday, March 11, 2015
Native ads on mobile sites receive twice as much "visual focus" fr ...
- How Data Lords Threaten The Economy
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 6, 2015
Companies are building IP on proprietary data, not just technology. Kira Radins ...
- Kantar Shopcom, IRI Integrate Data
MediaDailyNews, Erik Sass - Thursday, March 5, 2015
Big Data is getting even bigger, thanks to a series of dea ...
- Senate Democrats Reintroduce Bill To Curb Data Brokers
Online Media Daily, Wendy Davis - Thursday, March 5, 2015
Four Senate Democrats have re-introduced a bill that would enable consumers ...
- Data Will De-Commoditize TV Advertising
Online Spin, Dave Morgan - Thursday, March 5, 2015
There is no question that data and digital approaches are going ...
- Alibaba Opens First Data Center In U.S.
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 4, 2015
Alibaba announced Wednesday it will be launching a new data center ...
- In Defense Of Data And Its Purity As A Business Model
Metrics Insider, Jay Friedman - Tuesday, March 3, 2015
Talk about timing. I set out to write this column before t ...
- Google, Facebook Make Separate Plans For Global Wireless Networks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 2, 2015
While Google plans to launch its own mobile phone network, as ...
- Descriptive, Predictive And Prescriptive Analytics
Email Insider, David Baker - Monday, March 2, 2015
Where does the Big Data discussion fit into your analytics discussion? Analyti ...
- Putting Data Into A Larger Context
Marketing Insider: Cross-Channel, Dan Swartz - Monday, March 2, 2015
Data from different channels, different campaigns and different audiences needs to ...