- More Online Ad Campaigns Using TV Data For Targeting, Says Videology
Around the Net in Video, P.J. Bednarski - Tuesday, February 23, 2016
Advertisers are increasingly coordinating their on-air and online campaigns by using da ...
- Oracle Gains OneSpot's Content Sequencing Tech
Email Marketing Daily, Jess Nelson - Tuesday, February 23, 2016
Oracle expanded its marketing cloud services on Tuesday to include OneSpot, ...
- Viacom Starts Viewprint, Data Analysis For Custom-Marketing Campaigns
MediaDailyNews, Wayne Friedman - Wednesday, February 17, 2016
Viewprint tracks consumers' digital behavior across social, linear and digital platforms. The ...
- Campaigns Utilize Targeted Data In New Ways To Reach Key Voters
Red, White & Blog, Philip Rosenstein - Thursday, February 18, 2016
With around $1 billion expected to be spent on digital advertising ...
- Big Data Blowhards Predict Information Age Will Save Planet
TVBlog, Adam Buckman - Wednesday, February 17, 2016
In this PBS documentary, which premieres next week, experts promise that B ...
- Executing Campaigns After Super Bowl Pays Off
MediaDailyNews, Erik Shani - Thursday, February 11, 2016
Savvy advertisers can utilize an enormous amount of data after campaigns ha ...
- The DNA Of Danger Vs. The Right Of Privacy
Online Spin, Ted McConnell - Thursday, February 11, 2016
As you read this sentence, new, spectacular statistics are being written abo ...
- Experian Appoints BBH To Promote Credit Score Service
Around the Net In MAD London, Sean Hargrave - Wednesday, February 10, 2016
Experian, the data company, has appointed Bartle Bogle Hegarty London to he ...
- Mobile Apps May Have Harder Time With EU Privacy Compliance
Mobile Marketing Daily, Ben Frederick - Friday, February 5, 2016
This week, an updated safe harbor deal was agreed to between t ...
- Video, IoT Drive Huge Mobile Device And Traffic Growth
Mobile Marketing Daily, Ben Frederick - Friday, February 5, 2016
Global mobile data traffic will increase by a factor of eight betwe ...
- Krux Creates Direct Peer-To-Peer Data Buying, Selling Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2016
Krux has built technology using a cloud infrastructure allowing companies like Edmunds.co ...
- IBM's Big Plans For Watson, The Weather Co. After Acquisition
Data and Targeting Insider, Laurie Sullivan - Thursday, February 4, 2016
IBM recently closed the deal to acquire The Weather Company cloud-based properti ...
- Christopher Walken Brings Color To Man's Wardrobe In Super Bowl Ad For Kia
MAD, Amy Corr - Tuesday, February 2, 2016
Christopher Walken resides in a man's walk-in closet in Kia's Super Bo ...
- EU and US Official Reach Data Sharing Deal
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 2, 2016
European and U.S. officials have reportedly agreed to a deal that wi ...
- Quantcast Expands D.C. Office
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 2, 2016
Quantcast said on Monday it will expand its presence in the Washingt ...
- IoT Opens New Privacy, Surveillance Issues, Says Harvard Study
Connected Thinking, Chuck Martin - Monday, February 1, 2016
Data wants to be free. Not as in there not being ...
- Microsoft Builds, Tests Underwater Data Center
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2016
If half the world's population lives near the coast, why doesn't t ...
- U.S. And E.U. Officials Fail To Agree On Data Sharing Plan
Around the Net in Mobile, Gavin O'Malley - Monday, February 1, 2016
American and European officials missed their Sunday deadline to agree over h ...
- U.S. And Europe Haven't Met Deadline For Data Deal
Around the Net in Real-Time, Tobi Elkin - Monday, February 1, 2016
The New York Times reports that U.S. and European officials failed ...
- Getting Beyond Primitive Attribution Modeling
Real-Time Daily, James Rhee - Monday, February 1, 2016
Now that it's 2016, there's certainly one thing on which the digit ...
- PostUp Boosts Email Engagement With Data
Email Marketing Daily, Jess Nelson - Wednesday, January 27, 2016
Email marketing company PostUp released a new email engagement service Wednesday target ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- Why The Time Is Perfect For The IAB's Data Center Of Excellence
Search & Performance Marketing Daily, Dave Hendricks - Wednesday, January 27, 2016
Ad tech and online advertising as a whole are undergoing a peri ...
- IAB Opens Data Center, Names MediaMath's Zawadzki Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit ...
- IAB Launches The IAB Data Center Of Excellence
Real-Time Daily, Tobi Elkin - Monday, January 25, 2016
The Interactive Advertising Bureau (IAB) on Monday announced the launch of t ...
- Zeta Interactive Grows Up, Earns Place On Gartner Magic Quadrant List
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2016
Zeta Interactive for the first time joins the Gartner Magic Quadrant f ...
- Inmar Acquires Willard Bishop, Pushes Deeper Into Real-Time Retail Insights
Real-Time Daily, Joe Mandese - Thursday, January 21, 2016
Consumer promotion and coupon transaction processor Inmar is diversifying deeper into consum ...
- Analytics Startup Looker Raises $48M
Around the Net In Media, Gavin O'Malley - Friday, January 15, 2016
Looker just raised $48 million in a Series C funding round l ...
- Yahoo Releases 13.5 Terabytes Of User-Behavior Data To Researchers
SearchBlog, Laurie Sullivan - Thursday, January 14, 2016
In a move intended to spur innovation, Yahoo wants to give researche ...
- eBay Enterprise Marketing Acquires AffiliateTraction, Expands Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2016
eBay Enterprise Marketing Solutions will announce Monday the acquisition of AffiliateTraction ...