- PostUp Boosts Email Engagement With Data
Email Marketing Daily, Jess Nelson - Wednesday, January 27, 2016
Email marketing company PostUp released a new email engagement service Wednesday target ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- Why The Time Is Perfect For The IAB's Data Center Of Excellence
Search & Performance Marketing Daily, Dave Hendricks - Wednesday, January 27, 2016
Ad tech and online advertising as a whole are undergoing a peri ...
- IAB Opens Data Center, Names MediaMath's Zawadzki Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit ...
- IAB Launches The IAB Data Center Of Excellence
Real-Time Daily, Tobi Elkin - Monday, January 25, 2016
The Interactive Advertising Bureau (IAB) on Monday announced the launch of t ...
- Zeta Interactive Grows Up, Earns Place On Gartner Magic Quadrant List
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2016
Zeta Interactive for the first time joins the Gartner Magic Quadrant f ...
- Inmar Acquires Willard Bishop, Pushes Deeper Into Real-Time Retail Insights
Real-Time Daily, Joe Mandese - Thursday, January 21, 2016
Consumer promotion and coupon transaction processor Inmar is diversifying deeper into consum ...
- Analytics Startup Looker Raises $48M
Around the Net In Media, Gavin O'Malley - Friday, January 15, 2016
Looker just raised $48 million in a Series C funding round l ...
- Yahoo Releases 13.5 Terabytes Of User-Behavior Data To Researchers
SearchBlog, Laurie Sullivan - Thursday, January 14, 2016
In a move intended to spur innovation, Yahoo wants to give researche ...
- eBay Enterprise Marketing Acquires AffiliateTraction, Expands Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2016
eBay Enterprise Marketing Solutions will announce Monday the acquisition of AffiliateTraction ...
- U.S. Tech Titans Take Issue With U.K. "Investigatory Powers Bill"
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, January 8, 2016
Facebook, Google, Microsoft, Twitter and Yahoo are appealing to the UK Parliame ...
- Conquesting Bridges Television With Digital Through Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 7, 2016
Conquesting -- the act of brands running digital advertising, such as pa ...
- FTC Explores Benefits And Drawbacks Of 'Big Data'
PolicyBlog, Wendy Davis - Wednesday, January 6, 2016
Big Data offers a broad array of potential benefits, including the abili ...
- GroupM, Dentsu Aegis Forge Data Alliances With China's Tencent
MAD, Steve McClellan - Thursday, December 31, 2015
The agreements will provide the ad holding companies with access to Tencent ...
- 'Customer Centric' In The Age Of Data: Start Small, But Not Too Small
Marketing Insider: Cross-Channel, Shaun Quigley - Monday, January 4, 2016
The principal limitation for marketers is the lack of actionable data (n ...
- 2016 Will Become The Year Of Data For Marketers
Email Marketing Daily, Jess Nelson - Tuesday, December 29, 2015
Some 81.3% of global marketers say data will become more important ...
- How The Living Planet Aquarium Earned Co-Op Marketing Funds Through Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 23, 2015
The Living Planet Aquarium was drowning in unorganized data, impacting all leve ...
- Fyber's Janis Zech Eyes New Pricing Models For Mobile Ads, Availability Of Data
RTBlog, Tobi Elkin - Tuesday, December 22, 2015
Janis Zech, COO and co-founder of Berlin-based mobile advertising technology company Fybe ...
- Google Reaches For Cloud Space To Power Advertising, Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2015
A land deal being voted on Monday by the Montgomery County Commissi ...
- For Best Results: Big Data, Meet Media Research
Data and Targeting Insider, Josh Chasin - Monday, December 21, 2015
I've been thinking a lot about the deployment of Big Data asse ...
- NEW! Meet JoLLY, The First Wearable That Tracks Happiness
Out to Launch, Amy Corr - Friday, December 18, 2015
Forget about tracking steps, heart rate and miles walked. How about ...
- Ad Tech Firms And Publishers Impacted By European Privacy Law
Around the Net in Real-Time, Tobi Elkin - Thursday, December 17, 2015
The Wall Street Journal reports that a new European digital privacy l ...
- Educate, Don't Oversell, To Battle Data Fatigue
Online Spin, Cory Treffiletti - Tuesday, December 15, 2015
Buzzwords run rampant this time of year, as everyone readies their predictio ...
- MediaMath's Joanna O'Connell: You Can Have Lots of Data & Still Suck At Marketing
RTBlog, Tobi Elkin - Tuesday, December 15, 2015
Joanna O'Connell joined ad tech company MediaMath as chief marketing officer aft ...
- NavAds Taps Moz For Location-Based Search, Navigation And Mapping Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 15, 2015
NavAds BV, a provider of location content to databases that power navigati ...
- PlaceIQ Teams With IRI To Leverage Data To Enhance Targeting
Mobile Marketing Daily, Ben Frederick - Friday, December 11, 2015
PlaceIQ, a location firm, announced a partnership this week with IRI ...
- Videology's Scott Ferber: 2017 Is The Year for Programmatic TV Advertising
RTBlog, Tobi Elkin - Thursday, December 10, 2015
Scott Ferber is the hyper-kinetic chairman and CEO of Videology, a B ...
- Simpli.fi CEO Eyes A Flattening Of Media Silos
Real-Time Daily, Tobi Elkin - Tuesday, December 8, 2015
Simpli.fi, a programmatic platform company that focuses on localized campaigns, sees "20 ...
- Ad Tech Has Failed Publishers -- But Data Can Help Them Turn The Tide
Real-Time Daily, Jeremy Ostermiller - Friday, December 4, 2015
Video has become one of the most popular ad formats for onli ...
- Data Matching To Become Top Focus In 2016
Data and Targeting Insider, Laurie Sullivan - Tuesday, December 1, 2015
Data matching will replace attribution as one of the major topics acro ...