- Defining Probabilistic Data, And Using Embedded Marketing Management
Online Spin, Cory Treffiletti - Wednesday, December 2, 2015
Do you know the difference between probabilistic and deterministic audience data ...
- The Price Of Data On The Black Market
SearchBlog, Laurie Sullivan - Wednesday, December 2, 2015
Consumer credit card numbers, log-in information and other stolen financial data se ...
- More Healthcare, Political Data Breaches Forecast In 2016
MediaDailyNews, Laurie Sullivan - Monday, November 30, 2015
The advertising industry seems to think data breaches are aimed at indust ...
- Is Science Killing Off Creativity, Experts Ask in House Of Commons Debate
Around the Net In MAD London, Sean Hargrave - Wednesday, November 25, 2015
Charles Vallance, the chairman and founder of VCCP, proposed the motion ...
- IBM SystemML Machine Learning Technology Goes Open-Source
Data and Targeting Insider, Laurie Sullivan - Tuesday, November 24, 2015
IBM's machine learning open source technology -- SystemML -- has been accept ...
- Google Shares Location, Search Data Store Traffic Patterns For The First Time
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2015
Google has pulled data from Google Maps showing where people tend ...
- McDonald's Sets Out DMP Plans
Around the Net In MAD London, Sean Hargrave - Tuesday, November 24, 2015
McDonald's is taking more ownership of its customer data with a sharp ...
- Walled Gardens: Learning From The Past To Predict The Future
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 24, 2015
In AdExchanger's Data-Driven Thinking column, Tom Triscari, CEO of Labmatik takes ...
- Search Warrants Force Tech Companies To Turn Over Search, Mobile, Social Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 24, 2015
Apple and Google have been one of the biggest proponents of keepi ...
- 53% Unaware of Internet of Things, 72% Find it Confusing
Connected Thinking, Chuck Martin - Friday, November 20, 2015
For a business to tap into the potential of The Internet ...
- Oracle Updates Critical Marketing Cloud Features
Email Marketing Daily, Jess Nelson - Thursday, November 19, 2015
Oracle Marketing Cloud announced this week a series of product enhancements ...
- How Targeting Life Events Allows Brands to Better Understand Audiences
Real-Time Daily, Joseph Lavan - Wednesday, November 18, 2015
I have a confession to make. I recently got bored at wo ...
- IDG Partners With Google To Guarantee 100% Ad Viewability
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 18, 2015
IDG Communications recently partnered with Google to become one of the fir ...
- Prep & Predictions Series: Six Things You Need To Know For 2016
RTBlog, Tobi Elkin - Wednesday, November 18, 2015
In "RTBlog," we'll be featuring a steady flow of predictions from a ...
- Digital's Big 3 Alter Reality: Eye New Search Interfaces For Consumers, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2015
Google, Microsoft and Facebook have begun testing ways that virtual reality a ...
- Spredfast Promotions To Help Marketers Collect Data
Email Marketing Daily, Jess Nelson - Thursday, November 12, 2015
Spredfast Promotions -- a social content builder that can collect customer da ...
- Email Database Management A Struggle For B2B Companies
Email Marketing Daily, Jess Nelson - Wednesday, November 11, 2015
Only 6% of B2B companies have optimal email deliverability ratings, according ...
- Why Messaging Must Reflect That No Two Customer Journeys Are The Same
London Blog, Sean Hargrave - Thursday, November 12, 2015
Brands can learn from how Heathrow has been building a single vi ...
- Vizio TV Links Behavioral Data Supporting Ad Serving Across Smartphone, PC, Tablets
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 11, 2015
Smart TVs track viewing habits, but Vizio television took a new tu ...
- OtherLevels Brings Machine Learning To Email For Improved Targeting, Engagement
Email Marketing Daily, Jess Nelson - Tuesday, November 10, 2015
OtherLevels today announced the launch of a new customer engagement marketing platfo ...
- Demandbase Launches B2B Data Cloud, 'Job Function Targeting'
Real-Time Daily, Felicia Greiff - Wednesday, November 11, 2015
Demandbase, a retargeting platform for B2B marketers, has launched a B2B da ...
- Beacon Data Tells When a Consumer Is Due to Shop
Connected Thinking, Chuck Martin - Tuesday, November 10, 2015
There's being beaconed and then there's using beacon data for better targetin ...
- Adobe Is Second-Party Data Go-Between With New Data Platform
Real-Time Daily, Felicia Greiff - Tuesday, November 10, 2015
Today Adobe debuted its Audience Marketplace, a new platform for buying a ...
- How To Access Google's Hidden Data
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 6, 2015
Rand Fishkin explores ways to access Google data that's not readily availab ...
- Connecting With People By Connecting The Data Dots
Content Marketing Insider, Thom Forbes - Friday, November 6, 2015
As soon as she read that Kim Kardashian had posted an "OM ...
- Adobe Supports Apple TV With Added Data
Mobile Marketing Daily, Ben Frederick - Thursday, November 5, 2015
Software provider Adobe Marketing Cloud is announcing an SDK update that wi ...
- HipChat Opens API
Around the Net in Real-Time, Gavin O'Malley - Thursday, November 5, 2015
With the launch of a new Connect API, HipChat is inviting develope ...
- 5 Ways To Drive Conversions Using Performance Content
MediaDailyNews, Michael Kahn - Tuesday, November 3, 2015
Start thinking about content as a key driver of top-line growth-revenue, mark ...
- Viacom, TiVo Team To Enhance Data Usage
MediaDailyNews, Wayne Friedman - Monday, November 2, 2015
Viacom and TiVo Research have struck an agreement that looks to advan ...
- Forbes On a Licensing Spree
The Daily Blog, Erik Sass - Monday, November 2, 2015
Forbes announced that it has struck a licensing agreement with Worldfone ...