- When Roll Is Called Up Yonder, Will Ad Data Collection Fall On Side Of Angels?
MediaDailyNews, George Simpson - Thursday, October 15, 2015
On the same day Gartner forecast that "by 2018, half of busine ...
- Creating A Customer Experience Cloud
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 14, 2015
Since data lives in numerous databases such as sales, service, and marketin ...
- Retailers' Top IoT Business Challenges: Speed, Price Sensitivity
Connected Thinking, Chuck Martin - Tuesday, October 13, 2015
The fastest growing retailers may reap the early rewards from the Intern ...
- Marketing Tech Spend To Hit $32B By 2018
Email Marketing Daily, Jess Nelson - Monday, October 12, 2015
Marketers are also capitalizing on opportunities with Big Data: It is estimat ...
- Give Marketers A Break: Not All Metrics Have To Be Units Sold
Data and Targeting Insider, Sean Hargrave - Monday, October 12, 2015
Marketers get a hard time for metrics not always reflecting hard sale ...
- Quantcast Teams With Data Providers For Audience Targeting
Real-Time Daily, Ben Frederick - Thursday, October 8, 2015
Many data and tech providers want to break into the digital ...
- Can Facebook Be Free If Data Doesn't Flow Back To America?
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Do you enjoy arguing with people on Twitter and idling away endle ...
- Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example ...
- Are Digital Consumers Really This Dumb?
London Blog, Sean Hargrave - Wednesday, October 7, 2015
Free services have relied on the exchange of data and receipt ...
- Amazon Strengthens Its Position As First Search Destination
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2015
Amazon continues to take search market share from Bing, Google, and Yaho ...
- Automotive Giants Meet To Further Standards For In-Vehicle Data
SearchBlog, Laurie Sullivan - Wednesday, October 7, 2015
The future for location-based and in-vehicle data doesn't begin and end wi ...
- Mars Explains Why It Wants To Handle Data Without Third Parties
Around the Net In MAD London, Sean Hargrave - Tuesday, October 6, 2015
Mars is waking up to the value of its owned data ...
- Spokeo Urges Supreme Court To Reject White House, Dismiss Suit About Errors
Daily Online Examiner, Wendy Davis - Friday, October 2, 2015
Firing back against the White House, online data aggregator Spokeo says t ...
- Cross-Channel Campaign Study Confirms Integrated Data Required For Success
MediaDailyNews, Laurie Sullivan - Monday, October 5, 2015
Poor data integration sabotages cross-channel campaigns, and few companies have made t ...
- Beware Of Big Data Rabbit Holes
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
In this data-rich age of ours, the biggest danger is drowning ...
- The Internet of Things By The Percentages
Connected Thinking, Chuck Martin - Tuesday, September 29, 2015
One of the main impacts of the Internet of Things is t ...
- For Marketers, Big Data Lacks Adequate Analytics
MAD, Larissa Faw - Monday, September 28, 2015
An Advertising Week panel hosted by Bloomberg's David Westin covered lots ...
- Nielsen Creates APIs For National, Local TV Services
MediaDailyNews, Wayne Friedman - Monday, September 28, 2015
To help media companies get faster and easy access to TV researc ...
- Transparency On Data Will Show Brands What Automated Buying Can Do For Them
RTBlog, Sean Hargrave - Tuesday, September 29, 2015
It's clear why agencies and publishers like automated buying -- but unt ...
- AOL Claims It Can Close Gap Between Mix Models And Attribution
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2015
AOL will announce later today the integration of media mix modeling (MM ...
- Adobe Fuels Data Use Through Analysis Workspace
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2015
Adobe has released a way for marketers and data scientists to analyz ...
- 83% Capture IoT Data, 8% Make the Most of It
Connected Thinking, Chuck Martin - Tuesday, September 22, 2015
Connected things lead to masses of data and that's where the bla ...
- Sometimes I Want To Be An Ostrich
SearchBlog, Laurie Sullivan - Tuesday, September 22, 2015
While standing in the checkout line at Whole Foods last week ...
- Breaking Bad Network Chief Says Data Should Not Be Used For Creative Decisions
Around the Net In MAD London, Sean Hargrave - Friday, September 18, 2015
The head of the network behind hit shows such as "Mad Me ...
- Why PCH's Liquid Will Gain Ad Agency Budgets
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2015
Liquid, the tech arm of Publishers Clearing House (PCH), plans to transiti ...
- Digital And Data's Relentless Transformation Of Media Industry Continues
Online Spin, Dave Morgan - Thursday, September 17, 2015
Digital and data are rolling over the legacy establishments of the med ...
- Rubicon Launches Argentina, Hungary Ad Co-Op, Publishers Compete For Search, Social Budgets
Publishers Daily, Laurie Sullivan - Wednesday, September 16, 2015
Rubicon Project has launched a cooperative in Argentina and Hungary to he ...
- Placed Launches 'Cross-Device Marketplace' To Tie Desktop Ads To In-Store Sales
Real-Time Daily, Tyler Loechner - Wednesday, September 16, 2015
Placed, a location-based ad targeting firm and in-store attribution company, on Wednesd ...
- Connexity Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
Connexity, the retail publisher formerly known as Shopzilla, has been involved ...
- Russia Tightens Hold On Internet Data
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 14, 2015
A Russian competition watchdog has ruled that Google violated competition rules and has order ...